IPL CASINO Plus COMMONWEALTH Games Floodgates Climax in ICC World CUP Branding and Economics as Eden Gardens loses India vs England World Cup game, Wankhede cleared!Sachin Tendulkar strikes Rs 40 cr, two villas in new endorsement deals!

IPL CASINO Plus COMMONWEALTH Games Floodgates Climax in ICC World CUP Branding and Economics as Eden Gardens loses India vs England World Cup game, Wankhede cleared!Sachin Tendulkar strikes Rs 40 cr, two villas in new endorsement deals!


Troubled Galaxy Destroyed Dreams, Chapter 580

Palash Biswas

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First look: ICC World Cup 2011 campaigns
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ICC World Cup 2011: The advertiser's cup of joy!
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"That was the most difficult stage of my life," Tendulkar recalled in Mumbai on Monday during a function where he released an audio CD of songs based on poems written by his late father. "At that moment my mom said that even my father would have wanted me to go back and play because if I sit back at home then it would possibly be the worst thing. 'You have to go and play for your country because that is the most important thing' and that made me... more by Sachin Tendulkar - Jan 25, 2011 - Hindustan Times(5 occurrences)

IPL CASINO Plus COMMONWEALTH Games Floodgates Climax in ICC World CUP Branding and Economics as Eden Gardens loses India vs England World Cup game, Wankhede cleared!


The International Cricket Council and Yahoo!India today announced the launch of the official website of the ICC World Cup 2011 -- iccevents. yahoo.com, the online destination to follow the happenings of the sporting extravaganza, starting from February 19.

The website would have live match updates, detailed match analysis, exclusive video content, engaging games and rewarding contests, an ICC release said.

Fans can also purchase ICC merchandise through the website, the release informed.

In a major embarrassment for co-hosts India, the International Cricket Council today ruled out the historic Eden Gardens as the venue for the key World Cup match between India and England after the stadium failed to meet the deadline for completion of renovation.

The February 27 match will now be held at another venue yet to be decided.

Meanwhile,Master blaster Sachin Tendulkar is understood to have finalised a three year endorsement deal estimated around Rs 20 crore with beverage major Coca Cola, after rival PepsiCo dropped him about two-and-half years back.

What a beginning to the year 2011 for Sachin Tendulkar.He is branded as the most powerful batsman in the world and now surely will be counted as one of the richest men in the world.

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It is just the beginning of the year 2011 and if sources are to be trusted, SachinTendulkar has already made a worth of Rs.40 crore plus 2 villas in his new endorsements deals.It has been 27 in this new-year, to be precise.

Hopes are high that he transfers the same performance on the filed as well. If calculated. He earns approximately Rs.1.5 crore in a day!!!

Amongst his latest deals, he has recently signed Pune-based Company, dealing with real estate, Amit Enterprisesfor worth Rs.9 crore in total and another deal with SKNL worth Rs. 13 crore.

http://www.commonwealthdelhi.com/?p=1049

Former Indian cricket captain Kapil Dev has praised the International Cricket Council (ICC) for selecting batting maestro Sachin Tendulkar as its brand ambassador for the 2011 World Cup.

"I am thankful to ICC for naming Tendulkar as the brand ambassador of the World Cup. I am happy they did not pick any film star, singer or a politician to be their brand ambassador. It is a very great feeling to see your colleague as the brand ambassador for a game which is so fantastic," the Gulf News quoted Kapil Dev, as saying.

He added: "I genuinely feel that the game should be promoted by the cricketers who played the game. I am deeply touched by the gesture and I am sure we could not have got a better person than Tendulkar as the ambassador."

"Everyone has to be proud of this man not because of his performance, but by the way he has played the game for over 20 years. He is truly the greatest sportsman of the era," Dev said.

Read more: Tendulkar, the right choice for ICC WC brand ambassador: Kapil Dev - The Times of India http://timesofindia.indiatimes.com/sports/cricket/world-cup-2011/news/Tendulkar-the-right-choice-for-ICC-WC-brand-ambassador-Kapil-Dev/articleshow/7377904.cms#ixzz1CL5j3zAx
According to industry sources, Coke has struck a three year deal estimated to be worth around Rs 6 crore per year with the ace batsman.

PepsiCo had dropped Tendulkar as part of its strategy to phase-out aging brand ambassadors, which included ex-India captains Sourav Ganguly, Rahul Dravid and Bollywood superstar Shah Rukh Khan.

Instead, PepsiCo had roped in younger celebrities, including Ranbir Kapoor and Deepika Padukone , as part of its Youngistaan campaign.

Coke will be shooting a new television commercial early next month for Tendulkar which has been scripted by noted adman and writer Prasoon Joshi, a source added.

When contacted Coca Cola India said,"We have not entered into any contractual agreements with Sachin Tendulkar. We are always in discussions with any number of leading celebrities with regard to their support of our brands and initiatives, but we only announce formal agreements after they are signed."

Even, World Sport Group that manages Tendulkar's brand endorsements declined to comment on the same.

The master blaster, who was dropped by PepsiCo after their long-standing contract expired in May 2008, has been enjoying tremendous form over the last 18 months and had notched up his world record 51st test century in the ongoing third test match against South Africa .

Tendulkar's brand equity has also been on the upsurge and in December automobile lubricant maker Castrol India had struck a two-year long brand endorsement deal with him for an undisclosed amount. Interestingly, he is also reported to have turned down a Rs 20 crore offer to endorse a liquor brand recently.

As per industry estimates, Tendulkar charges about Rs 5 crore per endorsement. The 37-year-old right-handed batsman currently endorses a host of brands and companies, including Toshiba , ITC , Boost, Canon, RBS, Reynolds , Jaypee Cements and Aviva .

"A venue inspection team which included the Tournament Director, members of the Central Organising Committee (COC) and the ICC, today reported on the readiness of five outstanding venues scheduled to host matches in the ICC Cricket World Cup 2011," the ICC said in a statement.

"Following the inspection tour, the three Sri Lanka venues - Colombo, Hambantota and Pallekele - as well as the Wankhede Stadium in Mumbai have been approved subject to minor finishing work being completed within specified time frames not exceeding 14 days. The expert report, however, determined that Eden Gardens in Kolkata would not be ready within an acceptable time frame to host the India v England ICC Cricket World Cup match on 27 February," it added.

The Cricket Association of Bengal (CAB) reacted angrily to the ICC's decision and insisted that the Eden would have been ready in time for the match.

"We were confident of hosting the match. There is no question of being behind schedule. Everything is built up. The entire stadium is renovated," CAB Joint Secretary Biswarup Dey said.

"We have not received any communication from the ICC> I don't know why they have taken the decision," a peeved Dey added.

Specifying the reasons for taking away the match from Eden, the ICC said, "Of particular concern was the fact that host venue obligations in relation to cricket operations, media, broadcast and sponsorship facilities were not finalised and/or confirmed by the venue."

The ICC Chief Executive Haroon Lorgat has conveyed the decision to the BCCI and, "as host, the BCCI will now consider an alternate venue for approval by the ICC."

"All venues had ample time in which to prepare for world cup matches. We had been understanding and had provided extensions to the deadline dates but unfortunately we are now at a point where we must carefully manage our risks," Lorgat said.

ICC General Manager (Commercial) Campbell Jamieson said he and other members of the world governing body of the game were "thrilled to be working with Yahoo! to launch an online destination that offers the exclusive ICC Cricket World Cup content in an innovative and engaging way."

Among the content will be "Commentweeter" to get a consolidated view of Twitter updates directly from cricket fans and the top cricketers of the world in one single view, the release added.
Sachin Tendulkar strikes Rs 40 cr, two villas in new endorsement deals
28 JAN, 2011, 12.28AM IST, GOURI AGTEY ATHALE & SARAH JACOB,ET BUREAU

PUNE/BANGALORE: It must be the greatest start Sachin Tendulkar ever had: earning Rs 1.5 crore a day! In the first 27 days of 2011, the Little Master has won Rs 40 crore and two villas in new endorsement deals. If only he could match the strike rate on the pitch during this World Cup!

Indian cricket's little big man has signed deals with Pune-based real estate company Amit Enterprises for Rs 9 crore and apparel maker S Kumars Nationwide(SKNL) for Rs 12-13 crore, within days of Coca-Cola announcing a Rs 20-crore, three-year contract with the top batsman.

Tendulkar's deal with the Rs 250-crore developer includes two villas, priced at Rs 2.5 crore each, in Amit Enterprises' upscale housing project.

"We have taken Sachin as our brand ambassador because we are not known outside Pune, and his association with us should help when we start projects in Mumbai and Nashik," Amit Enterprises chairman and managing director Kishor Pate (Wani) said. The company plans to enter Bangalore, Hyderabad and Chennai, he added.

SKNL , which already has high-velocity brand ambassadors such as Shah Rukh Khan for Belmonte and Amitabh Bachchan for luxury suitings brand Reid and Taylor, believes Tendulkar can help its economy brand, World Player, break into the value segment for men and become a pan-Indian brand.

"The timing of the World Cup is purely coincidental to the endorsement," SKNL's apparel and retail director Ashesh Amin said.

Tendulkar's association with the brand will extend to incorporating his personal tastes with respect to colours as well as the look & feel of the brand. "Tendulkar is a go-getter. His dedication and attitude fits into World Player's brand values," Amin said.

Last week, Coca Cola signed Tendulkar as its 'happiness ambassador', laying the pitch for a Tendulkar-M S Dhoni face-off in the cola battlefield this season. "Sachin Tendulkar will play his part in the company's various strategic communication initiatives including its corporate, CSR and brand campaigns," Coca-Cola said in a statement.

PepsiCo has already released a high-visibility campaign featuring the Indian cricket captain Dhoni. Sachin had endorsed PepsiCo for close to a decade before being dropped two years ago as they felt he did not fit their 'youngistaan' campaign theme.

Tendulkar endorses 17 brands, including Adidas , luxury Swiss watch maker Audemars Piguet, Canon, ITC, Aviva Life Insurance , RBS and appliances major Toshiba. He charges about $1 million per year per deal. His endorsements are managed by sports management firm World Sport Group .

Other cricketers like Gautam Gambhir and Virat Kohli are also learnt to be on a signing spree, and are on the verge of signing two-three deals each. Details of the same were not available.
http://economictimes.indiatimes.com/news/news-by-company/corporate-trends/sachin-tendulkar-strikes-rs-40-cr-two-villas-in-new-endorsement-deals/articleshow/7375190.cms


The World Cup Cricket Countdown
World Cup 2011: Business of cricket to hit a new high
The economics of cricket will hit a new high with this World Cup. Most brands have taken their positions in the field. Others are still warming up.

• Eden Gardens loses India-Eng match
• I haven't been approached by Kochi: Ganguly
• Keep an eye for new ideas in 2011 World Cup
• I hope we can do it for India: Gautam Gambhir
• Afridi likely to be retained World Cup captain

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http://economictimes.indiatimes.com/news/news-by-industry/articlelist/13352306.cms
Whosoever said the World Cup isn't the time to experiment, couldn't have been more wrong. If the past is anything to go by, it is the stage to experiment. No one wants to be predictable. In case your team has limited resources, it makes sense to resort to the one thing that gives you the 'X' factor.

Innovation wasn't too relevant till the 1987 edition of the World Cup in India. For a fielding side, it was set in stone that pace bowlers would open the bowling, spinners would take over the middle-overs, before the pacers came back in the slog. The batting side was supposed to take it easy at the start, when conditions would favour the bowlers, with the acceleration coming only at the 'death'.

Individually, the first element that left everyone stumped in that edition, was the 'slower ball' which former Australian skipper Steve Waugh used with much success to catapult his team to their maiden crown. Just when everyone would expect a fast bowler to mark his run up, Waugh would hurl the cherry and mix it up to leave the best of sloggers flummoxed.

New Zealand were the first team to use innovation extensively. Playing at home in the 1992 edition, the Kiwis pulled a rabbit out of the hat by asking off-spinner Dipak Patel to open the bowling. Batsmen itching to take advantage of the field restrictions would end up surrendering their wicket to Patel. When it came to batting, skipper Martin Crowe had another ace up his sleeve - Mark Greatbatch. The left-hander attacked right from the start, as New Zealand merrily made their way to the semis before losing a hum-dinger to Pakistan.

The biggest and one of the best innovations in the game came from Sri Lanka in the 1996 World Cup. Sanath Jayasuriya and Romesh Kaluwitharna went hell for leather from ball one in a tactic masterminded by the wily Lankan captain, Arjuna Ranatunga. Armed with a license to kill, both caused mayhem as bowlers, hampered by the lack of swing and seam on subcontinent wickets, were massacred. It was like a gun firing from both ends - If Jayasuriya won't get you, Kalu will! Sri Lanka won the World Cup and their tactics changed the dynamics of the ODI game forever.

The 1999 World Cup, held in England, was played more on conventional lines, thanks to the conditions, with Pakistan being the only team who chose to do something different. Skipper Wasim Akram promoted all-rounder Abdul Razzaq to No. 3, not to pinch-hit, but as someone who'll see off the tough conditions before the more accomplished batsmen arrived.

With Australia dominating the show, there wasn't much to see in terms of different tactics in the next two World Cups. At the individual level, Adam Gilchrist used a squash ball to blast his way out of bad form in the final against Sri Lanka. With the World Cup returning to the sub-continent, certain strategies would surely be different. Like 1996, wickets would be flat, or perhaps, flatter.

While openers will be expected to go for their strokes in the first 15 overs, the concept of 'pinch hitting', which has lied dormant since it was introduced in 1996, may be revived. With power plays playing a decisive role, batsmen who can hit through the line and slog well will be in demand, which reflects in the various team selections. How the teams use powerplays could, in fact, be the biggest game-changer.

With bowlers looking for reverse swing, batting sides should be opting for powerplays early enough, particularly with two batsmen set in the middle, or around the 34th over, when the ball change is mandatory. The fielding sides would look to take powerplays just when wickets have fallen.

With wickets being on the lower side, spinners would play a big role too-India have recalled Piyush Chawla to add variety to the attack, while South Africa have gone for rookie Imran Tahir. Spinners, in fact, may end up bowling in the powerplays or slog overs.

Come February 19, expect more scratching of the heads by captains in the quest for a winning idea.

Keep an eye for new, bold ideas that teams may employ to leave everyone guessing:

'Powerful' men

With conditions favouring those who can tonk the ball, expect most teams to field players who can provide 'muscle' to the batting. Bowlers who can use the long handle effectively, could be promoted to take advantage of the power plays.

A quickfire 30 or 40 can add momentum to the innings.

Spin at death

Spinners like Harbhajan Singh and Daniel Vettori, may just find themselves bowling regularly in powerplays. Another thing that doesn't favour the seamers is the free hit rule for a front foot no ball. It could just be the spinners' cup!

Batsmen who can keep

The role of a specialist wicketkeeper is diminishing now. A batsman who can don the gloves for 50 overs will be more in demand. Ask Mark Boucher. South Africa gave him the cold shoulder, preferring AB De Villiers instead!

Innovative strokes

The switch hit, which Kevin Pietersen sort of patented, should be on view at some stage. The 'Dilscoop', named after Tillakratene Dilshan's famous scoops behind the wicketkeeper, should be a hot favourite too.

While the bowlers would be left scratching their heads, the spectators and the viewers could be in for a treat once such strokes are unleashed.

Carom ball

One of the most talked about players since the last World Cup is Ajantha Mendis. By flicking his fingers like one would flick a striker while playing carom, this Lankan has flummoxed many batsmen, before they sorted him out. Still, Mendis' carom ball will be one of the things to look forward to in this Cup. India's R Ashwin, if he plays, too can bowl it well.

Read more: Keep an eye for new, bold ideas in 2011 World Cup - The Times of India http://timesofindia.indiatimes.com/sports/cricket/world-cup-2011/news/Keep-an-eye-for-new-bold-ideas-in-2011-World-Cup/articleshow/7375754.cms#ixzz1CL6XZhjE

Mahatma lags Sachin, Aamir in brand study

How much does India trust brand Gandhi? The Mahatma, that is, not the political dynasty which shares his surname? Not as much as it trusts its favourite mobile telephone, television, washing machine, jeans, cricketer or even sun glasses, it turns out.

In what is touted as India's largest brand trust survey, the apostle of truth and non- violence clocked in at the 252nd position, 200 places behind cricketing legend Sachin Tendulkar, who ranked 52nd. He even lagged ten places behind actor Aamir Khan, who was ranked 242.

The revelations were a result of a study, published by the Trust Research Advisory (TRA), a research organisation dedicated to understanding and simplifying concepts related to the idea of "trust". The study titled 'The Brand Trust Report, India Study, 2011' was released last week. The survey is based on responses collected from 2,310 participants spread across nine major metro and mini metro cities in India. "The results are based on the level of trust every individual has in all these brands," said TRA's chief executive officer (CEO) N. Chandramouli.

What Indians trust most, it appears, are brands that they either use extensively or those which are familiar. And consumerism rules. So, mobile handset maker Nokia emerges as India's most trusted brand in this survey, hardly surprising in a nation of half a billion mobile subscribers, with at least one handset per adult on the average.

The Finnish phonemaker is followed by Tata, easily one of the most visible marques on Indian roads. Consumer electronics giant Sony is third followed by the Korean twins Samsung and LG. Telecom players Airtel and the ubiquitous Reliance also figure in the top 10 brands, all-India.

The only 'public sector' brand in the top 10 is insurance behemoth LIC of India, which came in at number seven. LIC appears to be trusted more in the East and West zones. It was ranked fifth in the Eastern part of the country and seventh in the West, slipping to the thirteenth place in the North zone.

It failed to figure among the top 15 brands in the South. India's largest bank, State Bank of India (SBI), figures just outside the top 10, at 11, all- India.

So what exactly is a brand's 'trust' quotient? According to Chandramouli, as many as 61 individual components had been identified by TRA. These 61 primary components of 'trust' were then grouped into ten composite descriptors like competence, sincerity, respect, empathy, enthusiasm and responsibility.

Respondents were asked to name brands and rank them according to these attributes. Since prompts were not used, this threw up over 16,000 brands among the respondents. "Brand trust can be defined as the 'soul of the primary bond of engagement'. Over time, the more evident connotations of trust like pedigree, size, performance, etc, have changed, and the subtler forces are beginning to exert their influence on brand trust," he says.

Incidentally, TRA has trademarked the term 'Brand Trust'. Adi Godrej, chairman of Godrej Industries (ranked at 22) is quoted in the report as saying, "Trust as a value evolved to being more about empathy which helps the brand deliver powerful and innovative experiences to its consumers, and thus, going beyond insights and products alone. Beyond legal rights, Godrej believes that the copyright of its brand is held by the millions of consumers, partners and employees in its ecosystem and is activated every time someone somewhere chooses Godrej."
http://indiatoday.intoday.in/site/Story/127939/business/mahatma-lags-sachin-aamir-in-brand-study.html

The two stars' endorsement rates may go up 40-50 per cent.
When beverage major Coca Cola signed on cricket maestro Sachin Tendulkar early this month, the company paved the way for a dramatic play-off with India captain Mahendra Singh Dhoni who is heading rival Pepsico India's brand endorsement projects.
Coke, it is understood, is paying Tendulkar Rs 20 crore for a three-year deal. That's more than what Dhoni is getting from Pepsico and is quite a turnaround for the little master who had earlier seen the number of endorsements dipping over the last few years. "This is set to see a correction now with Tendulkar playing almost at his best," says Santosh Desai, Future Brands CEO.
The brand Sachin versus Dhoni battle also took a new turn when reports came in that the former had turned down an offer to endorse a leading liquor brand which would have been the highest-paid deal for an Indian sportsman. And these happened just days after Dhoni signed a Rs 26 crore endorsement contract with Vijay Mallya's UB Group, making him the highest paid sportsperson for a single endorsement deal in the country.
Brand experts, however, say the so-called brand battle between the two are just sideshows in a year when big ticket sporting properties such as the ICC World Cup 2011 and the fourth edition of the Indian Premier League are going to jack up the endorsement fees for both.
Indranil Blah, vice president, Kwan Entertainment which is into sports management, says, "While the number of brands that Tendulkar and Dhoni endorse is not expected to increase sharply as compared to last year, their rates may go up by 40-50 per cent." According to industry estimates, both Tendulkar and Dhoni get paid as much as Rs 5 crore per endorsement, which is set to rise to over Rs 7 crore this year.
Tendulkar is endorsing 15 brands at present. He is the face of Castrol products in the country and promotes brands such as Castrol Power1, Activ and GTX. He also endorses appliances major Toshiba, ITC's Sunfeast, Boost, Canon, Royal Bank of Scotland, Reynolds, Jaypee Cements, Aviva Life Insurance, Adidas, luxury Swiss watch Audemars Piguet and Pune-based Amit Housing Enterprises among others.
Industry sources estimate the size of sports endorsement market to be valued at around Rs 200 crore, which can grow by 20 per cent due to the cricket packed season. Dhoni, for instance, renegotiated his existing deal with Maxx Mobiles for seven years for Rs 29 crore which was initially valued at Rs 10 crore.
Dhoni's associations are managed by Rhiti Sports Management (RSM). Arun Pandey, president RSM, said, "Dhoni at present endorses 24 brands. There is a lot of interest from companies to have in on board." Dhoni is also the brand ambassador for Fashion Bazaar, Sonata, Amrapali Housing amongst others.
http://www.business-standard.com/india/news/brand-sachin-dhoni-onnew-high/422758/


4 MAY, 2009, 03.27AM IST, AMIT SHARMA & SHAILESH DOBHAL,ET BUREAU

New kid on the cricket block: IPL's a $2-bn brand

NEW DELHI: A 2-year-old toddler, and already worth over $2 billion — a feat even the most street-savvy global marketer will find hard to emulate. That's the Indian Premier League (IPL) for you.

For all the controversies, twists and turns that have dogged the Twenty20 cricket tournament since its inception last year, as an enterprise, IPL is already worth more than $2 billion and counting, says UK-based brand valuation consultancy Brand Finance.

The IPL brand alone has a value of over $311 million, according to a Brand Finance report available exclusively to ET.

With cricket-crazed Indians lapping up the shorter version of the gentleman's game, once derided by purists as 'pyjama cricket', IPL has generated huge economic value for both its owner, the Board of Control for Cricket in India (BCCI), and the eight team franchisees.

And it has set the stage for the franchisees to list their teams on the stock market. "The ultimate proof of the success of IPL Branded System will come when the franchisees decide to list their teams. This is a real possibility at least in the next 2-3 years," Unni Krishnan, managing director of Brand Finance India, said.

"The example of the English Premier League football teams, a number of which are listed, is there to follow," he added.

Why not? The most-valued IPL team — surprise, surprise! — Kolkata Knight Riders (KKR), which is languishing at the bottom of the table in the second edition of IPL, currently going on in South Africa, has a brand value of $42.1 million.

Clearly, the efforts of celebrity co-owner Shah Rukh Khan at hard selling the KKR brand seem to have more than made up for the team's poor on-field performance.



The report suggests that KKR and Rajasthan Royals — the winners of the first edition — have been excellent on the branding front, with both franchises reporting a high brand value as a proportion of the franchise fee committed by their owners for the first 10 years.

Rajasthan Royal's brand value of $39.5 million at 59% of its franchise fee of $67 million, makes the reigning champions — part-owned by Bollywood actor Shilpa Shetty — IPL's most profitable investment. Interestingly, Rajasthan Royals had a slow start in the second edition before recovering on time to move up to the fifth position as on Saturday, May 2.

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In stark contrast, Hyderabad Deccan Chargers (DC), which is leading the table so far in IPL-2, and Royal Challengers Bangalore (RCB), two rather expensive teams, are the least profitable. Deccan Chronicle Holdings-owned DC has a current brand value of $34.8 million, or 33%, of its $107-million franchise fee while liquor baron Vijay Mallya-owned RCB's brand value stands at 34% to its $111.6-million franchise fee.

These teams can improve their value by doing well on the field. For, according to the study, the biggest challenge facing the various franchisees is the creation of a loyal fan base — so crucial to create positive relationships that lead to increased revenues. And for that they need good performances on field, not just celebrity brand ambassadors.

4 MAY, 2009, 03.27AM IST, AMIT SHARMA & SHAILESH DOBHAL,ET BUREAU

New kid on the cricket block: IPL's a $2-bn brand

• Story
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Celebrities at IPL Season 2 IPL Season 2: The Big buyouts IPL gala parade Dhoni's most valuable IPL player

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http://economictimes.indiatimes.com/News-by-Industry/Exclusive-IPL-is-a-2-billion-brand/articleshow/4480368.cms
6 DEC, 2009, 07.45PM IST, JOHN SARKAR & AMIT SHARMA,ET BUREAU

Tendulkar goes beyond retirement with his brand ST

NEW DELHI: Sachin Ramesh Tendulkar is the God of Cricket. And with a billion Indian fans and many more around the world, the 'god' now wants to go the franchise route to spread the gospel. Want more energy from a chocolate bar? Buy Sachin Tendulkar's. Want more glucose from that good ol' biscuit? Try 'god's own brand'.

Want better running shoes that can make you perhaps even fly? Try Adidas' God, err ST line. Want a better cover drive? Join one of his cricket nurseries that will spring up from Ahmedabad to Adelaide. Want a better orgasm? We don't know if he can help, but what the heck, if KamaSutra can pay a premium, the Mumbai Bomber might just oblige.

India's greatest sporting icon is making sure that before he hangs up his boots, Brand Tendulkar is a sustainable multi-million dollar cash cow. Says Venu Nair, president (South Asia), World Sport Group: "Sachin is planning a brand overhaul. We are working with him to chalk out a strategy to make sure that the sustainability curve of his brand doesn't dip suddenly after he stops playing. We are betting on him for at least the next 10 years."

Here's the plan: A mnemonic (ST) has already been designed and can be seen on Tendulkar's bat. This will slowly be extended to cricket academies, sporting goods, apparel, chocolates, health drinks, energy bars, coaching books and manuals among others. "We are planning four zonal ST branded cricket academies in the next 12 months with one each in Australia and England," reveals Nair. "In the next five years, we expect the ST brand to be worth $75-100 million." But wait, the stumps are not drawn yet.



A cap has also been put on the number and nature of brands that Tendulkar will endorse. Earlier, the star cricketer endorsed a minimum of 14-15 brands at a time, ranging from cars to soft drinks. But all that is changing, according to Nair. "You won't find Sachin endorsing a teenage brand for long. All his new branding assignments will be tuned to his age, stature and performance. And he will only be endorsing a minimum of eight and maximum of 10 brands from now," he says.
Things you didn't know about Sachin Power of brand Sachin

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http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Tendulkar-goes-beyond-retirement-with-his-brand-ST/articleshow/5306222.cms
31 MAR, 2010, 05.33AM IST,ET BUREAU

IPL covers everything from merchandising to branding

Choice of teams: Performance versus packaging

For an average college student, the IPL is a glamorous expensive marriage of cricket and Bollywood, free from the critical analysis that conventional games are subject to. Ever wondered how a guy living in Mumbai but hailing from Chennai makes his team choice? A key factor after region is the sensation that a team creates whether it is through the acts of its owners, celebrity endorsers or players.

Merchandise: An expression of loyalty?

Purchase of merchandise matters the least as far as expression of support towards the team is concerned . A large chunk of youngsters prefer cheering from home or in a pub along with friends, unless of course good tickets come their way free of cost. The few who did say that they would purchase merchandise would only do so for the current IPL Season rather than continue using it even afterwards like in the case of football merchandise. They would buy only if it were available at points of need where it could be purchased along with peer groups.

Vehicle for brands: Engaging enough?

The names of sponsors seldom seem to figure within conversations about the game in campuses. It is either about the match itself or the celebrities, owners and players. While probing deeper, our student transmitters felt that due to the influx of so many brands in that already crowded property, sustainable recall becomes a challenge. Young people will effectively engage if the IPL is used more as a base to build interactive platforms such as fantasy leagues, games integrated in social networks etc

Fan club marketing - Another battleground for stars?

While talking to students, we realized that the IPL has in fact become a very effective platform for celebrities to grow their fan bases and engage with them even beyond the silver screen. It is exciting for a diehard SRK fan to see his team defeat a team owned by another star. This is irrespective of which region he / she is from!

Suspension of disbelief - A treat for non-cricket lovers ?

An increasing number of youngsters who are not cricket fans and would never watch a tournament have begun to regularly follow the IPL for the very fact that it breaks free of conventions and is a championship in true spirit. For them it is a treat to see Dhoni playing against Tendulkar.
http://economictimes.indiatimes.com/features/brand-equity/IPL-covers-everything-from-merchandising-to-branding/articleshow/5745183.cms

India have strong batting line up

Dev says they can emerge world champions if players play to their potential

• By K.R. Nayar, Senior Reporter
• Published: 00:00 January 28, 2011
• 

• Kapil Dev, Abdul Ghani Ali, CFO Arab Media Corporation, and Ajay Sethi, Chairman of the Channel 2 Group, unveil the ICC World Cup broadcast and telecast details for the Middle East region at a press conference yesterday.

• Image Credit: Zarina Fernandes/Gulf News

Dubai: Kapil Dev, the man who lifted the World Cup for India in 1983 believes that India has the strongest batting line up in the world.

Answering a query from Gulf News on whether India has a balanced team, Dev said: "The Indian team for the World Cup is the strongest batting line-up we have ever seen in world cricket. It looks a balanced team though the bowling is a bit weak. So if they can play to their abilities they can emerge world champions."

Dev is here to announce the live coverage of ICC World Cup through Channel 2 Group's Cricket Radio.

When asked whether Dhoni can emulate what he did in 1983 by lifting the World Cup, Dev said: "Dhoni should do better than me. He is a very fine cricketer, a fantastic captain and I hope he can achieve everything he wanted."

Dev refused to name anyone as the dark horse of the tournament. "I don't think there are any dark horses this time. Three to four teams have an edge over others. England has come up with a very good team. I've always had a lot of faith in Sri Lanka and Australia is not the same team they used to be. South Africa has showed they have bowlers who can run through any side. Pakistan is the most unpredictable team. You can never say what they can do. They can upset anybody on their day."

Will playing in front of the home crowd put pressure on the Indian team or will it be an advantage?

"It can be advantageous at the same time put pressure on the team. The advantage is that everyone knows the conditions very well. The pressure will be from the media. In India, the media puts a lot of pressure today. The team's success will depend on how they can keep off such pressures."

Though Dev is one who realised the dreams of millions of Indians by winning the World Cup, the team hasn't approached him for a pep talk.

"I don't talk to them unless they want me to talk. It is not correct for people like me to go out and start talking. If they need anything then former cricketers like me, we will be ready to help. I think at this stage they are sensible and intelligent and are doing a great job."

Has the series against South Africa just before the World Cup done more harm than good as it resulted in a few Indian cricketers getting injured?

"Now it's too late to talk about it. They should have thought about it before agreeing for the tour. I only hope that the series against South Africa was beneficial to the Indian team. I don't like to talk about the negatives. So let us take the positives from the tour like Yousuf Pathan doing extremely well and some bowlers too emerging successful from the series. We did not have our main players but still we did extremely well," he said.

ICC brand ambassador: Tendulkar right choice

Kapil Dev applauded the International Cricket Council on selecting Sachin Tendulkar as the brand ambassador for the World Cup. "I am thankful to ICC for naming Tendulkar as the brand ambassador of the World Cup. I am happy they did not pick any film star, singer or a politician to be their brand ambassador. It is a very great feeling to see your colleague as the brand ambassador for a game which is so fantastic," he said.

"I genuinely feel that the game should be promoted by the cricketers who played the game. I am deeply touched by the gesture and I am sure we could not have got a better person than Tendulkar as the Ambassador. Everyone has to be proud of this man not because of his performance but by the way he has played the game for over 20 years. He is truly the greatest sportsman of the era," he added.

http://gulfnews.com/sport/cricket/india-have-strong-batting-line-up-1.753185

 

Search Results

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   10 Dec 2010 ... In an interview with ET, ESS managing director Manu Sawhney ...
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   ICC World Cup: India announces 15-member squad - The Economic Times News - India has announced its 15-man squad for the upcoming ICC World Cup to be hosted ...
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9. India announces squad for cricket World Cup - Economic Times

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10. The profits of cricket - AskMen.com

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11.  

12. 2011 Cricket World Cup

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    This article documents a current Cricket World Cup. Information may change rapidly as the event progresses. (January 2011)

    ICC Cricket World Cup 2011
    Official Logo of the 2011 ICC Cricket World Cup.
    Dates	19 February – 2 April
    Administrator(s)	International Cricket Council
    Cricket format	One-Day International
    Tournament format(s)	Round robin and Knockout
    Host(s)	India  Sri Lanka  Bangladesh
    Champions	TBD
    Participants	14 (from 104 entrants)
    Matches played	49 (to be played)
    Official website	ICC World Cup Cricket 2011
    ← 2007 (Previous) (Next) 2015 →
    v · d · e

    The 2011 ICC Cricket World Cup will be the tenth Cricket World Cup and will be hosted by three South Asian Test cricket playing countries: India, Sri Lanka and Bangladesh. It will be Bangladesh's first time co-hosting a Cricket World Cup. The World Cup will use cricket's One Day International format, with fourteen national cricket teams scheduled^[1] to compete. The World Cup will take place between February and early April 2011, with the first match to be played on 19 February 2011 with co-hosts India and Bangladesh facing off at the Sher-e-Bangla National Stadium in Mirpur, Dhaka.^[2] The opening ceremony will be held on 17 February 2011, two days before the start of the tournament.^[3] The final of the world cup would take place on 2 April 2011 at Wankhede Stadium, Mumbai

    The World Cup was also supposed to be co-hosted by Pakistan, but in the wake of the 2009 attack on the Sri Lanka national cricket team in Lahore, the International Cricket Council (ICC) decided to strip Pakistan of its hosting rights.^[4] The headquarters of the organising committee were originally situated in Lahore, but have now been shifted to Mumbai.^[5] Pakistan was supposed to hold 14 matches, including one semi-final.^[6] Eight of Pakistan's matches have been awarded to India, four to Sri Lanka and two to Bangladesh.^[7]

    Contents [hide] 1 Host selection 1.1 Bids 2 Format 3 Qualification 3.1 List of qualified teams 4 Preparations 4.1 Pakistan stripped of co-host status 4.2 Allocation of matches 5 Opening Ceremony 6 Ambassador 7 Symbols 7.1 Mascot 7.2 Official song 8 Media coverage 9 Prize 9.1 Trophy 9.2 Prize money 10 Venues 11 Umpires 12 Squads 13 Matches 13.1 Warm-up matches 13.2 Group stage 13.2.1 Group A 13.2.2 Group B 13.3 Knockout stage 13.3.1 Quarter-Finals 13.3.2 Semi-Finals 13.3.3 Final 14 See also 15 References and notes 16 External links 16.1 Official site 16.2 Other sites

    Host selection

    Bids

    The ICC originally announced its decision which countries would host the 2011 World Cup on 30 April 2006. Australia and New Zealand also bid for the tournament, and a successful Australasian bid for the 2011 World Cup would have seen a 50-50 split in games, with the final still up for negotiation. The Trans–Tasman bid, Beyond Boundaries, was the only bid for 2011 delivered to ICC headquarters in Dubai ahead of the 1 March deadline. Considerable merits of the Australasian bid were the superior venues and infrastructure and the total support of both the New Zealand and Australian governments on tax and customs issues during the tournament, according to Cricket Australia chief executive James Sutherland.^[8] The New Zealand government had also given assurance that Zimbabwe would be allowed to compete in the tournament, following political discussions in the country whether their cricket team should be allowed to tour Zimbabwe in 2005. The Australian bid also won the support of former West Indies captain Shivnarine Chanderpaul^[9]

    ICC President Ehsan Mani said the extra time taken by the Asian block to hand over its bid compliance book had harmed the four-nation bid. However, when the time came to vote, Asia won the hosting rights by seven votes to three.^[8] The Pakistan Cricket Board has revealed that it was the vote of the West Indies Cricket Board that swung the matter, as the Asian bid had the support of the four bidding countries along with South Africa and Zimbabwe.^[10] It was reported in Pakistani newspaper Dawn that the Asian countries promised to hold fund-raising events for West Indian cricket during the 2007 World Cup, which may have influenced the vote.^[11] However, chairman of the Monitoring Committee of the Asian bid, I. S. Bindra, said it was their promise of extra profits in the region of US$ 400 million that swung the vote,^[12] that there "was no quid pro quo for their support",^[13] and that playing the West Indies had "nothing to do with the World Cup bid".^[13]

    ICC prefers to rotate World Cup venues between major cricket playing nations. The world cups have been hosted by England (Three times 1975,1979,1983), India/Pakistan 1987, Australia/New Zealand 1992, India/Pakistan/Sri Lanka 1996, England (UK,Netherlands) 1999, South Africa (Zimbabwe,Kenya) 2003, West Indies 2007. For the 2011 World Cup Australia/New Zealand were a strong contender ahead of India/Pakistan/Sri Lanka/Bangladesh because they had not hosted a World cup since 1992. In the final voting India won because they argued that since they were a bigger group of countries they should be assigned a World cup more frequently. Due to this, Australia/New Zealand were awarded the 2015 World Cup.

    Format

    Late in 2007, the four host nations agreed upon a revised format for the 2011 World Cup identical to the 1996 World Cup, the only change being the no. of teams as it was 12 in 1996 and 14 in 2011. The first round of the tournament will be a round-robin in which the 14 teams are divided into 2 groups of 7 teams each. The 7 teams play each other once with the top 4 from each group qualifying for the quarter-finals.^[14] The format ensures that each team gets to play a minimum of 6 matches even if they are ruled out of the tournament due to early defeats.

    Qualification

    Main articles: ICC World Cricket League 2007-09 and 2009 ICC World Cup Qualifier

    As per ICC regulations, all 10 full members automatically qualify for the World Cup, including Zimbabwe who have given up their Test playing status until the standard of their team improves.^[15]

    The ICC also organised a qualifying tournament in South Africa to determine which Associate teams would participate in 2011 event. Ireland, who had been the best performing Associate nation since the last World Cup, won the tournament, beating Canada in the final. The Netherlands and Kenya also qualified by virtue of finishing third and fourth respectively.^[16]

    List of qualified teams

    The following 14 teams qualified for the final tournament. Countries with an asterisk* are Associate Members.

    ACA (3)  Kenya  South Africa  Zimbabwe ACA (2)  Canada*  West Indies

    ACC (4)  Bangladesh (Hosts)  India (Hosts)  Pakistan  Sri Lanka (Hosts)

    EAP (2)  Australia  New Zealand ECC (3)  England  Ireland*  Netherlands*

    Preparations

    Pakistan stripped of co-host status

    Pakistan was stripped of its rights as co-host of the 2011 World Cup by the ICC on 17 April 2009^[17][18] due to ongoing concerns about the "uncertain security situation" prevailing in the country, especially in the aftermath of terrorist attacks in Lahore during Sri Lanka's tour in 2009.

    The Pakistan Cricket Board has hinted that it may refuse to participate in the World Cup if they are asked to play in India.^[19] However, there is no concrete evidence whether this will actually happen.

    It is estimated that the PCB will lose $10.5 million due to the tournament being taken away from them.^[20] This figure only includes the match-fee of $750,000 per match guaranteed by the ICC. The overall loss to the PCB and the Pakistani economy is expected to be much greater.

    On 9 April 2009, PCB chairman Ijaz Butt revealed that they had issued a legal notice to oppose ICC's decision.^[21] However, the ICC claims that the PCB is still a co-host and they have only shifted the matches out of Pakistan.^[22] Pakistan had proposed that South Asia host the 2015 World Cup and Australia/New Zealand host 2011, however this option had not found favour with their co-hosts and hence disn't materialised.^[23]

    Allocation of matches

    On 11 April 2005, Pakistan Cricket Board chairman Shaharyar Khan announced an agreement about the allocation of games.^[24] The original plan involved India hosting the final, while Pakistan and Sri Lanka would host the semi-finals.^[25] and the opening ceremony will take place in Bangladesh.^[26]

    After being stripped of its co-host status, Pakistan made the bid to host its home games in the cities of UAE as a neutral home venue. This is a result of Pakistan playing matches in the preceding months in Abu Dhabi, Dubai and Sharjah. The pitches in these stadia have also been developed to suit the Pakistani players. This would not harm any timing schedules as there are regular flights from the city of Mumbai to Dubai.

    However, on 28 April 2009, the ICC announced the re-allocation of matches originally intended to be played in Pakistan. As a result, India will now host 29 matches across eight venues including the final and one semi-final; Sri Lanka will host 12 in three venues, including one semi-final; while Bangladesh will stage 8 at two grounds as well as the opening ceremony on 17 February 2011.^[27]

    On 1 June 2010, the first phase of tickets for the 2011 World Cup in India, Sri Lanka and Bangladesh have been put on sale following a meeting of the tournament's Central Organising Committee in Mumbai. The tickets have been priced affordably, with the cheapest costing 20 cents US in Sri Lanka, the committee said.^[28]

    Opening Ceremony

    Main article: 2011 Cricket World Cup opening ceremony

    The Opening Ceremony will be held in Bangladesh. The venue for the opening ceremony is Bangabandhu National Stadium in Dhaka, Bangladesh. The event will take place on February 17, 2011, 2 days prior to the first match of the World Cup.

    Ambassador

    The official event ambassador for the ICC Cricket World Cup 2011 is Sachin Tendulkar.^[29]

    In his role as ICC Cricket World Cup 2011 ambassador he will be called upon to promote and support a variety of ICC initiatives for the tournament, which is the third biggest sporting event in the world and will take place in Bangladesh, India and Sri Lanka from 19 February to 2 April 2011.

    Symbols

    Mascot

    

    

    Stumpy, mascot of 2011 Cricket World Cup

    Main article: Stumpy

    Stumpy^[30] is the official mascot for the 2011 Cricket World Cup. He was unveiled at a function in Colombo, Sri Lanka, on Friday, 2 April 2010. He is a ten year old elephant who is very young, enthusiastic and is determined. Cricket-followers based all over the world were able to participate in a contest to name the mascot.^[31] The official name of the mascot was released on Monday, 2 August 2010 after an online competition conducted by the International Cricket Council in the last week of July, 2010.^[32] It was unveiled by players like Sachin Tendulkar, Mahendra Singh Dhoni and Kumar Sangakara with 200 days to go for the world cup.^[33]

    Official song

    Main article: De Ghuma Ke

    	De Ghuma Ke The official song of the 2011 World Cup
    Problems listening to this file? See media help.

    The official song of the 2010 World Cup "De Ghuma Ke" is composed by the trio of Shankar–Ehsaan–Loy, and is sung in Hindi, Bangla and Sinhala.^[34] It has been sung by Shankar Mahadevan and Divya Kumar and has been marketed by Ogilvy and Mather. It incorporates an array of Indian rhythms, as well as elements of rock and hip-hop. The song will be performed in the opening ceremony of the tournament to be held in Bangladesh on February 17, 2011.^[35]

    Media coverage

    Main article: List of 2011 Cricket World Cup broadcasting rights

    The World Cup has grown as a media event with each tournament. International Cricket Council has sold the rights for broadcasting of 2011 Cricket World Cup for around US$ 2 Billion to ESPN Star Sports and Star Cricket. The tournament would be broadcast all around the world in about 220 countries.^{[36][citation needed]}

    Prize

    Trophy

    

    

    The ICC World Cup Trophy

    Main article: Cricket World Cup Trophy

    The ICC Cricket World Cup Trophy is a running trophy, presented to the winning team since 1999. It was designed by Garrard & Co within 2 months. The original trophy is kept with the ICC at headquarters in Dubai. The winning team is given a replica. The only difference between the two is that the original has the names of all the previous winners inscribed on it.

    Prize money

    The 2011 Cricket World Cup winning team would be taking home a prize money of US$ 3 million and US$ 1.5 million for runner-up, with the International Cricket Council deciding to double the total allocation for the coveted tournament to US$ 10 million. The decision was taken at the ICC Board meeting which was held in Dubai on April 20, 2010.^[37][38]

    Venues

    This section will benefit from appropriate images to illustrate and/or clarify the subject matter, in accord with Wikipedia's quality standards. Please seek and add suitable images to this article if you can.

    All the Indian stadiums for the 2011 World Cup had been finalized^[39] earlier, and the venues of Bangladesh and Sri Lanka were finalised in late October 2009. All the venues of the 2011 Cricket World Cup were announced on 2 November 2009 in Mumbai by the International Cricket Council. Two new stadiums in Sri Lanka are being constructed exclusively for the 2011 World Cup. They are located in Kandy and Hambantota.^[40]

    Kolkata	Colombo	New Delhi	Kandy	Ahmedabad
    Eden Gardens Capacity: 82,000 (being upgraded)	R. Premadasa Stadium Capacity: 35,000 (being upgraded)	Feroz Shah Kotla Capacity: 48,000	Muttiah Muralitharan International Cricket Stadium Capacity: 35,000 (new stadium)	Sardar Patel Stadium Capacity: 50,000
    	Chittagong	Chennai	Dhaka
    	Chittagong Divisional Stadium Capacity: 20,000	M. A. Chidambaram Stadium Capacity: 46,000 (being upgraded)	Sher-e-Bangla Cricket Stadium Capacity: 35,000
    Mumbai	Hambantota	Mohali	Nagpur	Bangalore
    Wankhede Stadium Planned capacity: 45,000 (being upgraded)	Mahinda Rajapaksa International Stadium Capacity: 37,000 (new stadium)	Punjab Cricket Association Stadium Capacity: 35,000	Vidarbha Cricket Association Stadium Capacity: 45,000	M. Chinnaswamy Stadium Capacity: 42,000

    Kolkata New Delhi Ahmedabad Chennai Mohali Nagpur Bangalore Mumbai Venues in India

    Colombo Hambantota Kandy Venues in Sri Lanka

    Chittagong Dhaka Venues in Bangladesh

    Umpires

    Main article: 2011 Cricket World Cup Officials

    The Umpire selection panel selected 18 umpires excluding a reserve umpire, Enamul Haque to officiate at the World Cup: 5 from Australia, 6 from Asia, 3 from England, 2 from New Zealand and 1 each from South Africa and West Indies.

    Australia Simon Taufel Steve Davis Rod Tucker Daryl Harper Bruce Oxenford New Zealand Billy Bowden Tony Hill South Africa Marais Erasmus Pakistan Aleem Dar Asad Rauf

    India Shavir Tarapore Amish Saheba England Ian Gould Richard Kettleborough Nigel Llong Sri Lanka Asoka de Silva Kumar Dharmasena West Indies Billy Doctrove

    Squads

    Main article: 2011 Cricket World Cup squads

    Each country, before selecting their final squads chose a 30-member preliminary squad for the tournament which then would be cut down to 15. All 14 teams announced their final squad before 19th Jan, 2011.

    Sri Lanka were the first team to announce their preliminary squad, doing so on December 13.^[41]

    Ireland had a 22 man preliminary squad.^[42]

    Matches

    Main article: 2011 Cricket World Cup schedule

    • All times local UTC+05:30 (India and Sri Lanka) and UTC+06 (Bangladesh)

    Warm-up matches

    No.	Date	Team 1	Captain 1	Team 2	Captain 2	Venue	Result
    1	12 February	Kenya		West Indies		R. Premadasa Stadium, Colombo
    2	12 February	Sri Lanka		Netherlands		Pallekele International Cricket Stadium, Kandy
    3	12 February	Bangladesh		Canada		Zahur Ahmed Chowdhury Stadium, Chittagong
    4	12 February	Ireland		New Zealand		Vidarbha Cricket Association Stadium, Nagpur
    5	12 February	South Africa		Zimbabwe		M. A. Chidambaram Stadium, Chennai
    6	13 February	India		Australia		M. Chinnaswamy Stadium, Bangalore
    7	15 February	Ireland		Zimbabwe		Vidarbha Cricket Association Stadium, Nagpur
    8	15 February	Kenya		Netherlands		Pallekele International Cricket Stadium, Kandy
    9	15 February	Bangladesh		Pakistan		Sher-e-Bangla Cricket Stadium, Dhaka
    10	15 February	Australia		South Africa		M. Chinnaswamy Stadium, Bangalore
    11	16 February	Canada		England		Sher-e-Bangla Cricket Stadium, Dhaka
    12	16 February	Sri Lanka		West Indies		R. Premadasa Stadium, Colombo
    13	16 February	India		New Zealand		M. A. Chidambaram Stadium, Chennai
    14	18 February	England		Pakistan		Sher-e-Bangla Cricket Stadium, Dhaka

    Group stage

    Key to colours in group tables
    	Top 4 Group teams advance to the Quarter finals.

    Group A

    Main article: 2011 Cricket World Cup Group A

    2011 Cricket World Cup Group A

    Team	Pld	W	T	L	NR	NRR	Pts
    Australia	0	0	0	0	0	0	0
    Canada	0	0	0	0	0	0	0
    Kenya	0	0	0	0	0	0	0
    New Zealand	0	0	0	0	0	0	0
    Pakistan	0	0	0	0	0	0	0
    Sri Lanka	0	0	0	0	0	0	0
    Zimbabwe	0	0	0	0	0	0	0

    • Match 2

    20 February 2011 09:30	New Zealand	v	Kenya	M. A. Chidambaram Stadium, Chennai

    • Match 3

    20 February 2011 14:30 (D/N)	Sri Lanka	v	Canada	Hambantota International Cricket Stadium, Hambantota

    • Match 4

    21 February 2011 14:00 (D/N)	Australia	v	Zimbabwe	Sardar Patel Stadium, Ahmedabad

    • Match 6

    23 February 2011 14:30 (D/N)	Pakistan	v	Kenya	Hambantota International Cricket Stadium, Hambantota

    • Match 8

    25 February 2011 14:30 (D/N)	New Zealand	v	Australia	Vidarbha Cricket Association Stadium, Nagpur

    • Match 10

    26 February 2011 14:30 (D/N)	Sri Lanka	v	Pakistan	R. Premadasa Stadium, Colombo

    • Match 13

    28 February 2011 09:30	Zimbabwe	v	Canada	Vidarbha Cricket Association Stadium, Nagpur

    • Match 14

    1 March 2011 14:30 (D/N)	Sri Lanka	v	Kenya	R. Premadasa Stadium, Colombo

    • Match 17

    3 March 2011 14:30 (D/N)	Pakistan	v	Canada	R. Premadasa Stadium, Colombo

    • Match 18

    4 March 2011 09:30	New Zealand	v	Zimbabwe	Sardar Patel Stadium, Ahmedabad

    • Match 20

    5 March 2011 14:30 (D/N)	Sri Lanka	v	Australia	R. Premadasa Stadium, Colombo

    • Match 23

    7 March 2011 14:30 (D/N)	Kenya	v	Canada	Feroz Shah Kotla, New Delhi

    • Match 24

    8 March 2011 14:30 (D/N)	Pakistan	v	New Zealand	Pallekele International Cricket Stadium, Kandy

    • Match 26

    10 March 2011 14:30 (D/N)	Sri Lanka	v	Zimbabwe	Pallekele International Cricket Stadium, Kandy

    • Match 30

    13 March 2011 09:30	New Zealand	v	Canada	Wankhede Stadium, Mumbai

    • Match 31

    13 March 2011 14:30 (D/N)	Australia	v	Kenya	M. Chinnaswamy Stadium, Bengaluru

    • Match 32

    14 March 2011 14:30 (D/N)	Pakistan	v	Zimbabwe	Pallekele International Cricket Stadium, Kandy

    • Match 35

    16 March 2011 14:30 (D/N)	Australia	v	Canada	M. Chinnaswamy Stadium, Bengaluru

    • Match 37

    18 March 2011 14:30 (D/N)	Sri Lanka	v	New Zealand	Wankhede Stadium, Mumbai

    • Match 39

    19 March 2011 14:30 (D/N)	Pakistan	v	Australia	R. Premadasa Stadium, Colombo

    • Match 41

    20 March 2011 09:30	Zimbabwe	v	Kenya	Eden Gardens, Kolkata

    
    

    Group B

    Main article: 2011 Cricket World Cup Group B

    2011 Cricket World Cup Group B

    Team	Pld	W	T	L	NR	NRR	Pts
    Bangladesh	0	0	0	0	0	0	0
    England	0	0	0	0	0	0	0
    India	0	0	0	0	0	0	0
    Ireland	0	0	0	0	0	0	0
    Netherlands	0	0	0	0	0	0	0
    South Africa	0	0	0	0	0	0	0
    West Indies	0	0	0	0	0	0	0

    • Match 1

    19 February 2011 14:00 (D/N)	India	v	Bangladesh	Sher-e-Bangla Cricket Stadium, Dhaka

    • Match 5

    22 February 2011 14:30 (D/N)	England	v	Netherlands	Vidarbha Cricket Association Stadium, Nagpur

    • Match 7

    24 February 2011 14:30 (D/N)	South Africa	v	West Indies	Feroz Shah Kotla, New Delhi

    • Match 9

    25 February 2011 09:30	Bangladesh	v	Ireland	Sher-e-Bangla Cricket Stadium, Dhaka

    • Match 11

    27 February 2011 14:30 (D/N)	India	v	England	Eden Gardens, Kolkata

    • Match 12

    28 February 2011 14:30 (D/N)	West Indies	v	Netherlands	Feroz Shah Kotla, New Delhi

    • Match 15

    2 March 2011 14:30 (D/N)	England	v	Ireland	M. Chinnaswamy Stadium, Bengaluru

    • Match 16

    3 March 2011 09:30 (D/N)	South Africa	v	Netherlands	Punjab Cricket Association Stadium, Mohali

    • Match 19

    4 March 2011 14:30 (D/N)	Bangladesh	v	West Indies	Sher-e-Bangla Cricket Stadium, Dhaka

    • Match 21

    6 March 2011 14:30 (D/N)	India	v	Ireland	M. Chinnaswamy Stadium, Bengaluru

    • Match 22

    6 March 2011 09:30	England	v	South Africa	M. A. Chidambaram Stadium, Chennai

    • Match 25

    9 March 2011 14:30 (D/N)	India	v	Netherlands	Feroz Shah Kotla, New Delhi

    • Match 27

    11 March 2011 09:30	Ireland	v	West Indies	Punjab Cricket Association Stadium, Mohali

    • Match 28

    11 March 2011 14:30 (D/N)	Bangladesh	v	England	Chittagong Divisional Stadium, Chittagong

    • Match 29

    12 March 2011 14:30 (D/N)	India	v	South Africa	Vidarbha Cricket Association Stadium, Nagpur

    • Match 33

    14 March 2011 14:30 (D/N)	Bangladesh	v	Netherlands	Chittagong Divisional Stadium, Chittagong

    • Match 34

    15 March 2011 14:30 (D/N)	South Africa	v	Ireland	Eden Gardens, Kolkata

    • Match 36

    17 March 2011 14:30 (D/N)	England	v	West Indies	M. A. Chidambaram Stadium, Chennai

    • Match 38

    18 March 2011 09:30	Ireland	v	Netherlands	Eden Gardens, Kolkata

    • Match 40

    19 March 2011 09:30	Bangladesh	v	South Africa	Sher-e-Bangla Cricket Stadium, Dhaka

    • Match 42

    20 March 2011 14:30 (D/N)	India	v	West Indies	M. A. Chidambaram Stadium, Chennai

    
    

    Knockout stage

    Main article: 2011 Cricket World Cup knockout stage

    	Quarter-finals				Semi-finals				Final
    	23 March – Dhaka, Bangladesh
    					29 March – Colombo, Sri Lanka
    	24 March – Colombo, Sri Lanka
    									2 April – Mumbai, India
    	25 March – Dhaka, Bangladesh
    					30 March – Mohali, India
    	26 March – Ahmedabad, India

    Quarter-Finals

    • Match 43

    23 March 2011 14:30 (D/N)	Group A1	v	Group B4	TBD Sher-e-Bangla Cricket Stadium, Dhaka

    • Match 44

    24 March 2011 14:30 (D/N)	Group A2	v	Group B3	TBD R. Premadasa Stadium, Colombo

    • Match 45

    25 March 2011 14:30 (D/N)	Group A3	v	Group B2	TBD Sher-e-Bangla Cricket Stadium, Dhaka

    • Match 46

    26 March 2011 14:30 (D/N)	Group A4	v	Group B1	TBD Sardar Patel Stadium, Ahmedabad

    
    

    Semi-Finals

    • Match 47

    29 March 2011 14:30 (D/N)	Winner of Match 43	v	Winner of Match 45	TBD R. Premadasa Stadium, Colombo

    • Match 48

    30 March 2011 14:30 (D/N)	Winner of Match 44	v	Winner of Match 46	TBD Punjab Cricket Association Stadium, Mohali

    
    

    Final

    Main article: 2011 Cricket World Cup Final

    • Match 49

    2 April 2011 14:30 (D/N)	Winner of Match 47	v	Winner of Match 48	Wankhede Stadium, Mumbai

    
    

    See also

    Cricket portal

    • Qualification
    • Cricket World Cup records
    • De Ghumaa Ke

    References and notes

    1. ^ "2011 World Cup Schedule". from CricketWorld4u. http://www.cricketworld4u.com/series/icc-world-cup-2011/. Retrieved 2009-10-07. 
    2. ^ "Final World Cup positions secured". from BBC. 2009-04-17. http://news.bbc.co.uk/sport1/hi/cricket/8005063.stm. Retrieved 2009-04-17. 
    3. ^ "Opening ceremony of 2011 World Cup on Feb 17 in Bangladesh: ICC". Daily News and Analysis. PTI. 2 September 2009. http://www.dnaindia.com/sport/report_opening-ceremony-of-2011-world-cup-on-feb-17-in-bangladesh-icc_1287222. Retrieved 31 December 2010. 
    4. ^ "No World Cup matches in Pakistan". BBC. 2009-04-18. http://news.bbc.co.uk/sport1/hi/cricket/other_international/pakistan/8004684.stm. Retrieved 2009-04-17. 
    5. ^ "World Cup shifts base from Lahore to Mumbai". Cricinfo. http://content.cricinfo.com/india/content/current/story/401726.html. Retrieved 2009-04-17. 
    6. ^ "Pakistan counts cost of Cup shift". BBC. 2009-04-18. http://news.bbc.co.uk/sport1/hi/cricket/other_international/pakistan/8004684.stm. Retrieved 2009-04-18. 
    7. ^ "Pakistan nears solution to World Cup dispute". AFP. http://www.google.com/hostednews/afp/article/ALeqM5gjlcwb7FGlFoUn2QjftFetKAeYOQ. Retrieved 2009-07-31. 
    8. ^ ^{a b} "Asia to host 2011 World Cup". Cricinfo. http://content-uk.cricinfo.com/ci/content/current/story/245789.html. Retrieved 2006-04-30. 
    9. ^ Richard Boock. "Cricket: West Indies skipper backs Kiwi bid for 2011 World Cup". New Zealand Herald. http://www.nzherald.co.nz/event/story.cfm?c_id=497&ObjectID=10370498. Retrieved 2006-03-01. 
    10. ^ "West Indies deal secured 2011 World Cup". Cricinfo. http://content-usa.cricinfo.com/ci/content/story/245956.html?CMP=OTC-RSS. Retrieved 2006-05-02. 
    11. ^ "Asia promises spectacular World Cup". Dawn. http://www.dawn.com/2006/05/02/spt1.htm. Retrieved 2005-05-02. 
    12. ^ "Promise of profit won Asia the bid - Bindra". Cricinfo. http://content-usa.cricinfo.com/india/content/story/246390.html. Retrieved 2006-05-07. 
    13. ^ ^{a b} "Bindra: No deal with West Indies board". Cricinfo. http://content-usa.cricinfo.com/india/content/story/246276.html. Retrieved 2006-05-05. 
    14. ^ New format for World Cup Sky Sports. Retrieved on 10 December 2009.
    15. ^ "No Test Cricket For Zimbabwe - ICC". Radiovop. http://www.radiovop.com/index.php?option=com_content&task=view&id=6051&Itemid=171. 
    16. ^ 2009 ICC World Cup qualifiers website Retrieved on 10 March 2010
    17. ^ "World Cup matches moved out of Pakistan". Cricinfo. http://content.cricinfo.com/ci/content/story/400154.html. Retrieved 2009-04-17. 
    18. ^ Pakistan loses 2011 World Cup Sky Sports. Retrieved on 2 December 2009
    19. ^ "Pakistan may reject playing 2011 WC matches in India". Sify. http://sify.com/sports/fullstory.php?a=jetpCkfhejd&title=Pakistan_may_reject_playing_2011_WC_matches_in_India&?vsv=TopHP2. Retrieved 2009-04-19. 
    20. ^ "Cricket-Pakistan counts financial losses of World Cup shift". Reuters. 18 April 2009. http://uk.reuters.com/article/cricketNews/idUKSP40546620090418. Retrieved 2009-04-18. 
    21. ^ PCB issues legal notice to ICC | Pakistan Cricket News | Cricinfo.com
    22. ^ "ICC clears air over PCB's claims". Cricinfo. http://content.cricinfo.com/ci-icc/content/current/story/404371.html. Retrieved 2009-05-15. 
    23. ^ "Pakistan discusses two World Cup options". Cricinfo. http://content.cricinfo.com/pakistan/content/current/story/404585.html. Retrieved 2009-05-17. 
    24. ^ "Asian bloc faces stiff competition over 2011 bid". Cricinfo. http://content-uk.cricinfo.com/ci/content/story/245060.html. Retrieved 2006-04-22. 
    25. ^ "India to host 2011 World Cup final". Cricinfo. http://content-uk.cricinfo.com/ci/content/current/story/252718.html. Retrieved 2006-07-08. 
    26. ^ "India lands 2011 World Cup final". BBC. 2006-07-08. http://news.bbc.co.uk/sport2/hi/cricket/5160396.stm. Retrieved 2006-07-09. 
    27. ^ "India to host 2011 World Cup final". Cricinfo. http://content.cricinfo.com/india/content/current/story/401840.html. Retrieved 2009-04-28. 
    28. ^ "2011 World Cup tickets go on sale". http://www.cricinfo.com/icc-cricket-world-cup-2011/content/current/story/461645.html. 
    29. ^ "Sachin Tendulkar to be event ambassador for ICC world cup 2011". ICC. http://cricket.yahoo.com/series/icc-cricket-world-cup_1241/eventinfo/eventambassador_26. Retrieved 2011-01-19. 
    30. ^ 2011 World Cup mascot to be called 'Stumpy' NDTV Cricket. Retrieved on 2 Aug, 2010.
    31. ^ First Look: Mascot for 2011 Cricket World Cup by Rediff Sport. Retrieved on 2 April 2010.
    32. ^ ICC to name ICC Cricket World Cup 2011 mascot on 2 August. ICC. Retrieved on 2 Aug, 2010.
    33. ^ Cricket World Cup Mascot
    34. ^ Shankar-Ehsaan-Loy score a hit with World Cup song Hindustan Times. Retrieved on 9 January 2011.
    35. ^ "De ghuma ke... Countdown to World Cup begins today". Indian Express. Retrieved on 9 January 2011.
    36. ^ "List of TV Channels that will be showing ICC Cricket World Cup 2011 Match Live". http://worldcup-cricket-2011.com/icc-cricket-world-cup-2011-live-tv-broadcasting-list-of-tv-channels-worldwide-showing-icc-2011-cricket-world-cup-matches-live/. 
    37. ^ Prize Money for ICC Cricket World Cup 2011 confirmed by the ICC. Retrieved on 25 April 2010.
    38. ^ Prize money of CWC 2011 Official site.
    39. ^ India unveil eight World Cup venues. Retrieved on 17 October 2009.
    40. ^ Venues of 2011 World Cup by ICC Retrieved on 10 March 2010.
    41. ^ http://www.espncricinfo.com/icc-cricket-world-cup-2011/content/story/492768.html
    42. ^ http://www.espncricinfo.com/ireland/content/story/493608.html

    External links

    Wikimedia Commons has media related to: 2011 Cricket World Cup

    Wikinews has related news: Portal:2011 Cricket World Cup

    Official site

    • Official 2011 World Cup site
    • Official 2011 World Cup Ticket site

    Other sites

    • Cricket World Cup Pics
    • ICC Cricket World Cup 2011 - Flash Schedule
    • ICC Cricket World Cup 2011
    • 2011 Cricket World Cup

    [show]v · d · e2011 Cricket World Cup Stages Group A · Group B · Knockout stage · Final Media Broadcasting · Sponsorship General information Opening ceremony · Qualification · Schedule · Squads · Statistics · Stumpy · Umpires and Officials · Venues · Warm-up matches

    [show]v · d · e2011 Cricket World Cup finalists Group A Sri Lanka · Australia · Canada · Kenya · New Zealand · Pakistan · Zimbabwe Group B India · Bangladesh · England · Ireland · Netherlands · West Indies · South Africa

    [show]v · d · e2011 Cricket World Cup Qualifiers 2007 Division Three  · Division Two 2008 Division Five  · Division Four 2009 Division Three  · ICC World Cup Qualifier Following season: ICC World Cricket League 2009–13

    [show]v · d · eCricket World Cup Tournaments England 1975 · England 1979 · England 1983 · India/Pakistan 1987 · Australia/New Zealand 1992 · India/Pakistan/Sri Lanka 1996 · England 1999 · South Africa 2003 · West Indies 2007 · Bangladesh/India/Sri Lanka 2011 · Australia/New Zealand 2015 · England 2019 Finals 1975 · 1979 · 1983 · 1987 · 1992 · 1996 · 1999 · 2003 · 2007 · 2011 Squads 1975 · 1979 · 1983 · 1987 · 1992 · 1996 · 1999 · 2003 · 2007 · 2011 Qualification 1975 · 1979 · 1983 · 1987 · 1992 · 1996 · 1999 · 2003 · 2007 · 2011 Awards · Format · History · Hosts · Media · Qualification · Records · Teams · Trophy

    [show]v · d · eInternational cricket ICC · World Cup · Champions Trophy · World Twenty20 · Test Championship · ODI Championship · U-19 World Cup · Women's World Cup · Intercontinental Cup · World Cricket League · Awards Test cricket · One Day International · Twenty20 International Asia ACC – Asia Cup Africa ACA – WCL Africa Americas ACA – Americas Championship East Asia and Pacific EAP – WCL EAP Europe ECC – European Championship Members Full Members, Associate Members, Affiliate Members

    Retrieved from "http://en.wikipedia.org/wiki/2011_Cricket_World_Cup"

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Sachin Tendulkar

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Sachin Tendulkar
Personal information
Full name	Sachin Ramesh Tendulkar
Born	24 April 1973 (1973-04-24) (age 37) Mumbai, Maharashtra, India
Nickname	Little Master, Tendlya,[1] The God of Cricket,[2] Master Blaster,[3] The Master,[4][5] The Little Champion,[6]
Height	5 ft 5 in (1.65 m)
Batting style	Right-handed
Bowling style	Right-arm leg spin, off spin, medium pace
Role	Batsman
International information
National side	India
Test debut (cap 187)	15 November 1989 v Pakistan
Last Test	2 January 2011 v South Africa
ODI debut (cap 74)	18 December 1989 v Pakistan
Last ODI	15 January 2011 v South Africa
ODI shirt no.	10
Domestic team information
Years	Team
1988–present	Mumbai
2008–present	Mumbai Indians (Indian Premier League)
1992	Yorkshire
Career statistics
Competition	Test	ODI	FC	LA
Matches	177	442	280	529
Runs scored	14,692	17,598	23,585	21,150
Batting average	56.95	45.12	59.86	45.87
100s/50s	51/59	46/93	77/105	57/111
Top score	248*	200*	248*	200*
Balls bowled	4,096	8,020	7,461	10,196
Wickets	45	154	70	201
Bowling average	53.07	44.26	59.86	42.01
5 wickets in innings	0	2	0	2
10 wickets in match	0	n/a	0	n/a
Best bowling	3/10	5/32	3/10	5/32
Catches/stumpings	106/–	132/–	174/–	169/–
Source: CricketArchive, 09 January 2011

Sachin Ramesh Tendulkar pronunciation (help·info) (Marathi: सचिन रमेश तेंडुलकर; born 24 April 1973) is an Indian cricketer widely regarded as one of the greatest batsmen in the history of cricket. He is the leading run-scorer and century maker in Test and one-day international cricket.^[7][8][9] He is the only male player to score a double century in the history of ODI cricket.^[10][11] In 2002, just 12 years into his career, Wisden ranked him the second greatest Test batsman of all time, behind Donald Bradman, and the second greatest one-day-international (ODI) batsman of all time, behind Viv Richards.^[12] In September 2007, the Australian leg spinner Shane Warne rated Tendulkar as the greatest player he has played with or against.^[13] Tendulkar was the only player of the current generation to be included in Bradman's Eleven.^{[nb 1]} He is sometimes referred to as the Little Master or the Master Blaster.^[15][16] Tendulkar is seen as an inspiration not only by cricketers but also by many other international sportspersons.^[17]

Tendulkar is the first and the only player in Test Cricket history to score fifty centuries, and the first to score fifty centuries in all international cricket combined; he now has 97 centuries in international cricket.^[18] On 17 October 2008, when he surpassed Brian Lara's record for the most runs scored in Test cricket, he also became the first batsman to score 12,000, 13,000 and 14,000 runs in that form of the game,^[19] having also been the third batsman and first Indian to pass 11,000 runs in Test cricket.^[20] He was also the first player to score 10,000 runs in one-day internationals, and also the first player to cross every subsequent 1000-run mark that has been crossed in ODI cricket history and 200 runs in a one-day international match. In the fourth Test of the Border-Gavaskar Trophy against Australia, Tendulkar surpassed Australia's Allan Border to become the player to cross the 50-run mark the most number of times in Test cricket history, and also the second ever player to score 11 Test centuries against Australia, tying with Sir Jack Hobbs of England more than 70 years previously.^[21] Tendulkar passed 30,000 runs in international cricket on 20 November 2009, and has been honoured with the Padma Vibhushan award, India's second highest civilian award, and the Rajiv Gandhi Khel Ratna award, India's highest sporting honor. Tendulkar became the first sportsperson and the first personality without an aviation background to be awarded the honorary rank of Group Captain by the Indian Air Force.^[22] He won the 2010 Sir Garfield Sobers Trophy for cricketer of the year at the ICC awards.^[23]

Contents [hide] 1 Early years and personal life 2 Philanthropy 3 Early domestic career 4 International career 4.1 Early career 4.2 Rise through the ranks 4.3 Captaincy 4.4 Injuries and apparent decline 4.5 Return to Supreme form and consistency 4.6 2007/08 tour of Australia 4.7 Home series against South Africa 4.8 Sri Lanka Series 4.9 Return to form and breaking the record 4.10 ODI and Test Series against England 4.11 Sri Lanka ODIs 4.12 New Zealand Series 4.13 Compaq Cup in Sri Lanka 4.14 ICC Champions Trophy 2009 4.15 India-Australia ODI Series 4.16 Sri Lanka Series 4.17 Bangladesh Test Series 4.18 Series against South Africa in 2010 5 Indian Premier League 6 Style of play 7 Controversies 7.1 Mike Denness incident 7.2 Controversy over Ferrari customs waiver 8 In popular culture 8.1 Sachin on Twitter 8.2 Fan following 9 Business interests 9.1 Product and brand endorsements 10 Biographies 11 Career achievements 11.1 Individual honours and appreciations 12 See also 13 Notes 14 References 15 Further reading 16 External links

Early years and personal life

Tendulkar was born in Bombay (now Mumbai). His father, Ramesh Tendulkar, a Marathi novelist, named Tendulkar after his favourite music director, Sachin Dev Burman. Tendulkar's elder brother Ajit encouraged him to play cricket. Tendulkar has two other siblings: a brother Nitin, and sister Savita.

Tendulkar attended Sharadashram Vidyamandir (High School),^[1] where he began his cricketing career under the guidance of his coach and mentor, Ramakant Achrekar. During his school days he attended the MRF Pace Foundation to train as a fast bowler, but Australian fast bowler Dennis Lillee, who took a world record 355 Test wickets, was unimpressed, suggesting that Tendulkar focus on his batting instead.^[24]

When he was young, Tendulkar would practice for hours on end in the nets. If he became exhausted, Achrekar would put a one-Rupee-coin on the top of the stumps, and the bowler who dismissed Tendulkar would get the coin. If Tendulkar passed the whole session without getting dismissed, the coach would give him the coin. Tendulkar now considers the 13 coins he won then as some of his most prized possessions.^[25]

While at school, he developed a reputation as a child prodigy. He had become a common conversation point in Mumbai circles, where there were suggestions already that he would become one of the greats. His season in 1988 was extraordinary, with Tendulkar scoring a century in every innings he played. He was involved in an unbroken 664-run partnership in a Lord Harris Shield inter-school game in 1988 with friend and team mate Vinod Kambli, who would also go on to represent India. The destructive pair reduced one bowler to tears and made the rest of the opposition unwilling to continue the game. Tendulkar scored 326* in this innings and scored over a thousand runs in the tournament.^[26] This was a record partnership in any form of cricket until 2006, when it was broken by two under-13 batsmen in a match held at Hyderabad in India.

When he was 14, Indian batting legend Sunil Gavaskar gave him a pair of his own ultra light pads. "It was the greatest source of encouragement for me," he said nearly 20 years later after surpassing Gavaskar's world record of 34 Test centuries.^[27] On 24 May 1995,^[28] Sachin Tendulkar married Anjali, a paediatrician and daughter of Gujarati industrialist Anand Mehta. They have two children, Sara (born 12 October 1997), and Arjun (born 24 September 1999).^[29] Sara came into limelight for the first time in January 2010, when she had apparently raised Rs 5.88 lakhs during the Standard Chartered Mumbai Marathon for Apnalaya, a N.G.O. owned by her maternal grandmother, Annabel Mehta, a noble act for which she later won 'the youngest Dream Maker of the marathon' award.

Philanthropy

Tendulkar sponsors 200 underprivileged children every year through Apnalaya, a Mumbai-based NGO associated with his mother-in-law, Annabel Mehta.A request from Sachin on twitter raised 10.25 million through Sachin's crusade against cancer for the Crusade against Cancer foundaton^[30][31]

Early domestic career

On 11 December 1988, aged just 15 years and 232 days, Tendulkar scored 100 not out in his debut first-class match for Bombay against Gujarat, making him the youngest Indian to score a century on first-class debut. He followed this by scoring a century in his first Deodhar and Duleep Trophy.^[32] He was picked by the Mumbai captain Dilip Vengsarkar after seeing him negotiate Kapil Dev in the nets,^[1] and finished the season as Bombay's highest run-scorer.^[33][34] He also made an unbeaten century in the Irani Trophy final,^[35] and was selected for the tour of Pakistan next year, after just one first class season.^[36]

His first double century was for Mumbai while playing against the visiting Australian team at the Brabourne Stadium in 1998.^[1] He is the only player to score a century in all three of his Ranji Trophy, Duleep Trophy and Irani Trophy debuts.^[37]

In 1992, at the age of 19, Tendulkar became the first overseas born player to represent Yorkshire^[1][38] Tendulkar played 16 first-class matches for the county and scored 1070 runs at an average of 46.52.^[39]

International career

Early career

Tendulkar played his first Test match against Pakistan in Karachi in 1989 aged just 16. He made just 15 runs, being bowled by Waqar Younis, who also made his debut in that match, but was noted for how he handled numerous blows to his body at the hands of the Pakistani pace attack.^[40] In the final test in Sialkot, he was hit on the nose by a bouncer, but he declined medical assistance and continued to bat even as he gushed blood from it.^[41] In a 20 over exhibition game in Peshawar, Tendulkar made 53 runs off 18 balls, including an over in which he scored 28 runs off Abdul Qadir.^[42] This was later called "one of the best innings I have seen" by the then Indian captain Kris Srikkanth.^[43] In all, he scored 215 runs at an average of 35.83 in the Test series, and was dismissed without scoring a run in the only One Day International he played.^[44][45]

The series was followed by a tour of New Zealand in which he scored 117 runs at an average of 29.25 in, Tests including an innings of 88 in the Second Test.^[46] He was dismissed without scoring in one the two one-day games he played, and scored 36 in the other.^[47] On his next tour, to England in 1990, he became the second youngest cricketer to score a Test century as he made 119* at Old Trafford.^[41] Wisden described his innings as "a disciplined display of immense maturity" and also wrote:^[48]

"He looked the embodiment of India's famous opener, Gavaskar, and indeed was wearing a pair of his pads. While he displayed a full repertoire of strokes in compiling his maiden Test hundred, most remarkable were his off-side shots from the back foot. Though only 5ft 5in tall, he was still able to control without difficulty short deliveries from the English paceman."

Tendulkar further enhanced his development during the 1991–1992 tour of Australia, that included an unbeaten 148 in Sydney and a century on a fast, bouncing pitch at Perth. Merv Hughes commented to Allan Border at the time that "This little prick's going to get more runs than you, AB."^[49]

Rise through the ranks

Tendulkar waits at the bowler's end.

Tendulkar's performance through the years 1994–1999 coincided with his physical peak, in his early twenties. On the day of the Hindu festival Holi, Tendulkar was told to open the batting at Auckland against New Zealand in 1994.^[50] He went on to make 82 runs off 49 balls. He scored his first ODI century on 9 September 1994 against Australia in Sri Lanka at Colombo. It had taken him 79 ODIs to score a century.

In 1996 against Pakistan in Sharjah, Indian captain Mohammed Azharuddin was going through a lean patch. Tendulkar and Navjot Singh Sidhu both made centuries to set a record partnership for the second wicket. After getting out, Tendulkar found Azharuddin in two minds about whether he should bat. Tendulkar convinced Azharuddin to bat and Azharuddin subsequently unleashed 29 runs in mere 10 balls. It enabled India post a score in excess of 300 runs for the first time in an ODI. India went on to win that match.

Tendulkar's rise continued when he was the leading run scorer at the 1996 Cricket World Cup, scoring two centuries.^[51] He was the only Indian batsman to perform in the infamous semi-final against Sri Lanka. Tendulkar fell amid a batting collapse and the match referee awarded Sri Lanka the match after the crowd began rioting and set fire to parts of the stadium.

This was the beginning of a period at the top of the batting world, culminating in the Australian tour of India in early 1998, with Tendulkar scoring three consecutive centuries. These were characterized by a premeditated plan to target Australian spinners Shane Warne and Gavin Robertson, to whom he regularly charged down the pitch to drive over the infield. This technique worked as India beat Australia. The test match success was followed by two scintillating knocks in Sharjah where he scored two consecutive centuries in a must-win game and then in finals against Australia tormenting Shane Warne once again. Following the series Warne ruefully joked that he was having nightmares about his Indian nemesis.^[52] He also had a role with the ball in that series, including a five wicket haul in an ODI. Set 310 runs to win, Australia were cruising comfortably at 3 for 203 in the 31st over when Tendulkar turned the match for India taking wickets of Michael Bevan, Steve Waugh, Darren Lehmann, Tom Moody and Damien Martyn for just 32 runs in 10 overs.^[53]

Tendulkar single-handedly won the ICC 1998 quarterfinal at Dhaka to pave way for India's entry into the semifinals, when he took four Australian wickets after scoring 141 runs in just 128 balls.

A chronic back problem flared up when Pakistan toured India in 1999, with India losing the historic Test at Chepauk despite a gritty century from Tendulkar himself. The worst was yet to come as Professor Ramesh Tendulkar, Tendulkar's father, died in the middle of the 1999 Cricket World Cup. Tendulkar flew back to India to attend the final rituals of his father, missing the match against Zimbabwe. However, he returned with a bang to the World cup scoring a century (unbeaten 140 off 101 balls) in his very next match against Kenya in Bristol. He dedicated this century to his father.^[54]

Captaincy

Tendulkar's two tenures as captain of the Indian cricket team were not very successful. When Tendulkar took over as captain in 1996, it was with huge hopes and expectations. However, by 1997 the team was performing poorly. Azharuddin was credited with saying "Nahin jeetega! Chote ki naseeb main jeet nahin hai!",^[55] which translates into: "He won't win! It's not in the small one's destiny!".^[56]

Tendulkar, succeeding Azharuddin as captain for his second term, then led India on a tour of Australia, where the visitors were comprehensively beaten 3–0 by the newly crowned world champions.^[57] Tendulkar, however, was at his usual best and won the player of the tournament award as well as player of the match in one of the games. After another Test series defeat, this time by a 0–2 margin at home against South Africa, Tendulkar resigned, and Sourav Ganguly took over as captain in 2000.

Tendulkar remains an integral part of the Indian team's strategic processes. He is often seen in discussion with the captain, at times actively involved in building strategies. Former captain Rahul Dravid publicly acknowledged that Tendulkar had been suggesting moves such as the promotion of Irfan Pathan up the batting order which, although only temporary, had an immediate effect on the team's fortunes. In 2007, Tendulkar was appointed vice-captain to captain Rahul Dravid.^[58] During the Indian team's 2007 tour of England, Dravid's desire to resign from the captaincy became known. The BCCI President Sharad Pawar personally offered the captaincy to Tendulkar.^[58] However, Tendulkar asked Pawar not to appoint him captain, instead recommending Mahendra Singh Dhoni to take over the reins.^[58] Pawar later revealed this conversation, crediting Tendulkar for first forwarding the name of Dhoni, who since achieved much success as captain.^[58]

Injuries and apparent decline

Tendulkar continued performing well in Test cricket in 2001 and 2002, with some pivotal performances with both bat and ball. Tendulkar took three wickets on the final day of the famous Kolkata Test against Australia in 2001. Tendulkar took the key wickets of Matthew Hayden and Adam Gilchrist, centurions in the previous test.

In the 2002 series in the West Indies, Tendulkar started well, scoring 79 in the first test, and 117 in the first innings of the second. Then, in a hitherto unprecedented sequence, he scored 0, 0, 8 and 0 in the next four innings, getting out to technical "defects" and uncharacteristically poor strokes. He returned to form in the last test scoring 41 and 86. However, India lost the series. This might have been the beginning of the "decline" phase in his career which lasted till 2006.

Tendulkar made 673 runs in 11 matches in the 2003 Cricket World Cup, helping India reach the final. While Australia retained the trophy that they had won in 1999, Tendulkar was given the Man of the Tournament award.

He continued to score heavily in ODI cricket that year, with two hundreds in a tri series involving New Zealand and Australia.

The drawn series as India toured Australia in 2003/04 saw Tendulkar making his mark in the last Test of the series, with 241* in Sydney, putting India in a virtually unbeatable position. He followed up the innings with an unbeaten 60 in the second innings of the test. Prior to this test match, he had had an unusually horrible run of form, failing in all six innings in the preceding three tests. It was no aberration that 2003 was his worst year in test cricket, with an average of 17.25 and just one fifty.

He scored an unbeaten 194 against Pakistan at Multan in the following series. The 194 was controversial as he was stranded prior to reaching his double century as a result of a declaration by Rahul Dravid. In meeting with the press that evening, Tendulkar responded to a question on missing 200 against Pakistan by stating that he was disappointed and that the declaration had taken him by surprise.^[59] Many former cricketers commented that Dravid's declaration was in bad taste.^[60][61] The media noted at the time that the decision had apparently been made by Sourav Ganguly,^[62] and Ganguly himself later admitted that it had been a mistake.^[63] The controversy was put to rest when Rahul Dravid, Sachin Tendulkar and coach John Wright spoke to the media after the team's victory and stated that the matter was spoken internally and put to rest.^[64]

Tennis elbow then took its toll on Tendulkar, leaving him out of the side for most of the year, coming back only for the last two tests when Australia toured India in 2004. He played a part in India's victory in Mumbai in that series with a fast 55, though Australia took the series 2–1.

On 10 December 2005 at Feroz Shah Kotla, Tendulkar scored his record-breaking 35th Test century, against the Sri Lankans.

In the test series in Pakistan in 2006, Sachin failed to get going in all three innings despite the pitches being flat tracks. In the third of those three innings, he was bowled comprehensively after making 26, and ended up on all fours. This prompted The Times of India to publish an article entitled "Endulkar" in which TOI opined that Tendulkar's batting prowess had declined and his career had slid permanently.

On 6 February 2006, he scored his 39th ODI hundred, in a match against Pakistan. He followed with a run-a-ball 42 in the second one-day international against Pakistan on 11 February 2006, and then a 95 in hostile, seaming conditions on 13 February 2006 in Lahore, which set up an Indian victory.

On 19 March 2006, after scoring an unconvincing 1 off 21 balls against England in the first innings of the third Test in his home ground, Wankhede, Tendulkar was booed off the ground by a section of the crowd,^[65][66] the first time that he had ever faced such flak. Tendulkar was to end the three-Test series without a single half-century to his credit, and news of a shoulder operation raised more questions about his longevity. Tendulkar was operated upon for his injured shoulder. In July 2006, the Board of Control for Cricket in India (BCCI) announced that Tendulkar had overcome his injury problem following a rehabilitation programme and was available for selection, and he was eventually selected for the next series.

Tendulkar's comeback came in the DLF cup in Malaysia and he was the only Indian batsman to shine. In his comeback match, against West Indies on 14 September 2006, Tendulkar responded to his critics who believed that his career was inexorably sliding with his 40th ODI century. Though he scored 141*, West Indies won the rain-affected match by the D/L method.

In the preparation for the 2007 Cricket World Cup, Tendulkar was criticized by Greg Chappell on his attitude.^[67] As per the report, Chappell felt that Tendulkar would be more useful down the order, while the latter felt that he would be better off opening the innings, the role he had played for most of his career. Chappell also believed that Tendulkar's repeated failures were hurting the team's chances. In a rare show of emotion, Tendulkar hit out at the comments attributed to Chappell by pointing out that no coach has ever suggested his attitude towards cricket is incorrect. On 7 April 2007, the Board of Control for Cricket in India issued a notice to Tendulkar asking for an explanation for his comments made to the media.^[68]

At the Cricket World Cup 2007 in the West Indies, Tendulkar and the Indian cricket team, led by Rahul Dravid had a dismal campaign. Tendulkar, who was pushed to bat lower down the order by the Greg Chappell had scores of 7 (Bangladesh), 57* (Bermuda) and 0 (Sri Lanka). As a result, former Australian captain Ian Chappell, brother of the then Indian coach Greg, called for Tendulkar to retire in his column for Mumbai's Mid Day newspaper.^[69]

During this period from about 2002 to 2006–7, Tendulkar's batting often seemed to be a shadow of its former self. He was inconsistent, and his big knocks mostly came in sedate, accumulative, uncharacteristic fashion. He seemed to have either cut out or lost the ability to play many shots, including the hook and pull and many other aerial strokes. He also developed a tendency to go without scoring much for long periods and become overtly defensive. While players such as Ponting and Kallis were at the peak of their careers, Sachin's seemed to be in terminal decline. There were several calls from him to retire too.

However after the 2007 World Cup, his career had a second wind and his consistency and form have returned.

Return to Supreme form and consistency

In the subsequent series against Bangladesh, Tendulkar returned to his opening slot and was Man of the Series. He continued by scoring two consecutive scores of over 90 in the Future Cup against South Africa. He was the leading run scorer and was adjudged the Man of the Series.^[70]

Tendulkar celebrates upon reaching his 38th Test century against Australia in the 2nd Test at the SCG in 2008, where he finished not out on 154

On the second day of the Nottingham Test (28 July 2007) Tendulkar became the third cricketer to complete 11,000 Test runs.^[71] In the subsequent One day series against England, Tendulkar was the leading run scorer from India^[72] with an average of 53.42. In the ODI Series against Australia in October 2007 Tendulkar was the leading Indian run scorer with 278 runs.^[73]

Tendulkar was dismissed seven times in 2007 between 90 and 100, including three times at 99, leading some to suggest that he struggles to cope with nerves in this phase of his career. Tendulkar has got out 23 times between 90 and 100 in his international career. On 8 November 2007 he got out on 99 against Pakistan in an ODI at Mohali to the bowling of Umar Gul caught by Kamran Akmal. In the fourth ODI, he got out on 97 (off 102 balls with 16 fours) after dragging a delivery from Umar Gul on to his stumps, falling short of another century in ODIs in 2007.

2007/08 tour of Australia

In the Border-Gavaskar Trophy, 2007–08, Tendulkar showed exceptional form, becoming the leading run scorer with 493 runs in four Tests, despite consistently failing in the second innings. Sachin scored 62 runs in the first innings of the first Test at the MCG in Melbourne, but couldn't prevent a heavy 337-run win for Australia. In the controversial New Years Test at Sydney, Tendulkar scored an unbeaten 154 as India lost the Test. This was his third century at the SCG, earning him an average of 221.33 at the ground. In the third Test at the WACA in Perth, Sachin was instrumental in India's first innings score of 330, scoring a well compiled 71, as India went on to record a historic triumph at the WACA. In the fourth Test at Adelaide, which ended in a draw, he scored 153 in the first innings, involving in a crucial 126 run stand with V.V.S. Laxman for the fifth wicket to lead India to a score of 282 for 5 from 156 for 4. He secured the Player of the Match award.

In the One-Day International Commonwealth Bank Tri-Series involving Sri Lanka and Australia, Tendulkar became the first and only batsman to complete 16,000 runs in ODIs. He achieved this feat against Sri Lanka on 5 February 2008 at Brisbane. He started the CB series well notching up scores of 10, 35, 44 and 32, but could not convert the starts into bigger scores. His form dipped a bit in the middle of the tournament, but Tendulkar came back strongly in India's must-win game against Sri Lanka at Hobart, scoring 63 off 54 balls. He finished the series with a match winning 117 not out off 120 balls in the first final,^[74] and 91 runs in the second final.^[75]

Home series against South Africa

In the first test of a three-test series against South Africa at home, Tendulkar made a duck in the first innings. He missed the rest of the series, which was drawn 1–1, with an injury.

Sri Lanka Series

Before the three-Test series in Sri Lanka in mid-2008, Tendulkar needed just 177 runs to go past Brian Lara's record of 11,953 runs in test cricket. However, he failed in all six innings, scoring a total of just 95 runs. India lost 1–2.

Return to form and breaking the record

In the following ODI series against Sri Lanka, Tendulkar was sidelined due to injury. However, during the following Australia tour of India, he returned to fitness and form, scoring 13 and 49 in the first test before making 88 in the first innings of the second test, thus breaking the record for most number of Test runs held by Brian Lara. He also reached the 12,000 run mark when he was on 61. He made a fifty in the third test and 109 in the fourth, as India won the series 2–0 and regained the Border-Gavaskar Trophy.

ODI and Test Series against England

Tendulkar was again out due to injury from the first three ODIs of a 7-match ODI series at home against England, but he made 11 in the fourth ODI and 50 in the fifth, before the ODI series was called off due to the Mumbai terror attacks, the scoreline being 5–0 to India.

England returned for a 2-match test series in December 2008, and in the first test in Chennai, chasing 387 for victory, Tendulkar made 103 not out in a 163-run unbroken fifth wicket stand with Yuvraj Singh. This was his third century in a fourth match innings, and the first which resulted in a win. This was redemption for the Chennai Test of 1999 when chasing 271 against Pakistan, Sachin had made 136 with severe back pain and was out 17 runs short of the target, precipitating a collapse and a loss by 12 runs. He dedicated this century to the victims of the Mumbai terror attacks. Tendulkar failed in both innings in the second test, India won the series 1–0.

Sri Lanka ODIs

In early 2009, India revisited Sri Lanka for five ODIs, as the Pakistan series had been cancelled due to the security situation in Pakistan and the attacks in Mumbai. In the first three ODIs, Sachin made 5, 6 and 7. Then he was injured again.

New Zealand Series

India's next assignment was the away series against New Zealand. It consisted of three Tests and five ODIs. In the ODI series, Tendulkar started off with 20 in the first match followed by 61 in the second. Then he made a 163 not out in the third ODI, an innings ended by stomach cramps that forced him to retire hurt. India made 392 and won easily. Sachin was out of the next two ODIs due to injury but India won the series 3–1 with one game washed out. Tendulkar made 160 in the first test, his 42nd Test century, and India won. He made 49 and 64 in the second test and 62 and 9 in the third, in which India were prevented from winning by rain on the last day. India won the series 1–0.

Compaq Cup in Sri Lanka

Tendulkar rested himself for the ODI tour of West Indies, but was back for the Compaq Cup (Tri Series) between India, SL and New Zealand in early September 2009. He made 46 and 27 in the league matches before notching up 138 in the final, as India made 319 and won by 46 runs. This was Tendulkar's 6th century in ODI finals and his third consecutive score of over 50 in such finals. India has won all six times that Tendulkar has made a hundred in an ODI final.

ICC Champions Trophy 2009

Tendulkar played just one innings in the ICC Champions trophy in South Africa, scoring 8 against Pakistan as India lost. The next match against Australia was washed out and he was out with food poisoning in the third match against the Windies, as India were eliminated after beating the Windies and finishing third in their group.

India-Australia ODI Series

Australia returned for a seven-match ODI series in India in October, and Tendulkar made 14, 4, 32 and 40 in the first four games.

In the fifth match, with the series tied at 2–2, Australia amassed 350/4 in 50 overs. Tendulkar made his 45th ODI hundred, a 175 off just 141 balls. Just when it seemed that he would steer India to the large victory target, he paddle-scooped debutant bowler Clint McKay straight to short fine leg, with India needing 19 from 18 balls with four wickets left. The Indian tail collapsed, and they lost by 3 runs, being all out for 347.

During this match, Tendulkar also became the first player to reach 17,000 ODI runs, and achieved his personal best against Australia, as well as the third highest score in a defeat. He described it as one of his best innings but said it could have been better had India won the match.

Sri Lanka Series

In the ODIs against Sri Lanka in 2009–10, Tendulkar scored 69, 43, 96 not out and 8, as India won 3–1.

In the Test Series, he scored a 100 no out in the first test, which was drawn, and a fifty in the second. India won the series 2–0.

Bangladesh Test Series

Sachin rested himself for the ODI tri series in Bangladesh in 2010. In the Tests against Bangladesh, he made 105 not out and 16 in the first test, and 143 in the second. India won 2–0.

Series against South Africa in 2010

In the 2-Test Series against South Africa, Tendulkar made seven and 100 in the first test and 106 in the first innings of the second test. In the course of the second 100 (his 47th Test Hundred) he achieved several landmarks, in that he had scored four hundreds in his last four matches and that the hundred against South Africa in the first Test was the first at home against South Africa. The century was also his hundredth score over 50 in International Test cricket, moving him to 92 international hundreds (Tests and ODIs combined). In the subsequent ODI series, Tendulkar was run out in the first ODI for four runs, but made a strong comeback in the second match, scoring a brisk hundred off just 90 balls. This also took his tally of hundreds to 46 in ODIs and 93 in tests and ODIs combined. He finished the match on 200*, thus becoming the first batsman in the history of ODI cricket to score a double century, eclipsing Saeed Anwar's 194 against India and Charles Coventry's 194* versus Bangladesh.^[76][77]

Indian Premier League

Tendulkar was made the icon player and captain for his home side, the Mumbai Indians in the inaugural Indian Premier League Twenty20 competition in 2008.^[78] As an icon player, he was signed for a sum of US$1,121,250, 15% more than the second-highest paid player in the team, Sanath Jayasuriya.^[79]

In 2010 edition of Indian Premier League, Mumbai Indians reached the final of the tournament. Tendulkar made 618 runs in 14 innings during the tournament, breaking Shaun Marsh's record of most runs in an IPL season. He was declared player of the tournament for his performance during the season. He also won Best Batsman and Best Captain awards at 2010 IPL Awards ceremony.

Style of play

Tendulkar plays a wristy leg-side flick

Once Brian Lara said Sachin Tendulkar is by far the best batsman of his era.^[80] Tendulkar is cross-dominant: He bats, bowls and throws with his right hand, but writes with his left hand.^[81] He also practices left-handed throws at the nets on a regular basis. Cricinfo columnist Sambit Bal has described him as the "most wholesome batsman of his time".^[1] His batting is based on complete balance and poise while limiting unnecessary movements and flourishes. He appears to show little preference for the slow and low wickets which are typical in India, and has scored many centuries on the hard, bouncy pitches in South Africa and Australia.^[1] He is known for his unique punch style of hitting the ball over square. He is also renowned for his picture-perfect straight drive, often completed with no follow-through. Recently, legendary Indian batsman Sunil Gavaskar, in an article he wrote in the AFP, remarked that "it is hard to imagine any player in the history of the game who combines classical technique with raw aggression like the little champion does".^[6]

Sir Donald Bradman, considered by many as the greatest batsman of all time, considered Tendulkar to have a batting style similar to his. In his biography, it is stated that "Bradman was most taken by Tendulkar's technique, compactness and shot production, and had asked his wife to have a look at Tendulkar, having felt that Tendulkar played like him. Bradman's wife, Jessie, agreed that they did appear similar."^[82][83]

Tendulkar at the crease, getting ready to face a delivery

Former Australian cricket team coach John Buchanan voiced his opinion that Tendulkar had become susceptible to the short ball early in his innings because of a lack of footwork.^[84] Buchanan also believes Tendulkar has a weakness while playing left-arm pace.^[84] He was affected by a series of injuries since 2004. Since then Tendulkar's batting has tended to be less attacking. Explaining this change in his batting style, he has acknowledged that he is batting differently due to that fact that, firstly, no batsman can bat the same way for the entire length of a long career and, secondly, he is a senior member of the team now and thus has more responsibility. During the early part of his career he was a more attacking batsman and frequently scored centuries at close to a run a ball. Ian Chappell, former Australian player, recently remarked that "Tendulkar now, is nothing like the player he was when he was a young bloke".^[85]

Tendulkar has incorporated several modern and unorthodox strokes into his repertoire in recent times, including the paddle sweep, the scoop over short fine leg and the slash to third man over the slips' heads, over the last seven or eight years. This has enabled him to remain scoring consistently in spite of the physical toll of injuries and a lean period in the mid-2000s. By his own admission, he does not bat as aggressively as he did in the 90s and early 2000s, because his body has undergone changes and cannot sustain aggressive shotmaking over a long period. He is often praised for his ability to adapt to the needs of his body and yet keep scoring consistently.

While Tendulkar is not a regular bowler, he is adept at bowling medium pace, leg spin, and off spin with equal ease. He often bowls when two batsmen of the opposite team have been batting together for a long period, as he can often be a useful partnership breaker. With his bowling, he has helped secure an Indian victory on more than one occasion.^[86] He has taken 44 test match wickets and is the ninth highest wicket taker for India in ODIs.^[87]

Controversies

Mike Denness incident

Main article: Mike Denness and Indian cricket team incident

In India's 2001 tour of South Africa in the second test match between India and South Africa at St George's Park, Port Elizabeth match referee Mike Denness fined four Indian players for excessive appealing as well as the Indian captain Sourav Ganguly for not controlling his team.^[88] Tendulkar was given a suspended ban of one game by Mike Denness in light of alleged ball tampering. Television cameras picked up images that suggested Tendulkar may have been involved in cleaning the seam of the cricket ball.^[89] This can, under some conditions, amount to altering the condition of the ball. The match referee Mike Denness found Sachin Tendulkar guilty of ball tampering charges and handed him a one Test match ban.^[90] The incident escalated to include allegations of racism,^[91] and led to Mike Denness being barred from entering the venue of the third test match. After a thorough investigation, the International Cricket Council revoked the official status of the match and the ban on Tendulkar was lifted. Tendulkar's ball tampering charges and Sehwag's ban for excessive appealing triggered a massive backlash from the Indian public and even the Indian parliament.^[92]

Controversy over Ferrari customs waiver

In commemorating Tendulkar's feat of equalling Don Bradman's 29 centuries in Test Cricket, automotive giant Ferrari invited Tendulkar to its paddock in Silverstone on the eve of the British Grand Prix on 23 July 2002, to receive a Ferrari 360 Modena from the F1 world champion Michael Schumacher.^[93] On 4 September 2002 India's then finance minister Jaswant Singh wrote to Tendulkar telling him that the government will waive customs duty imposed on the car as a measure to applaud his feat.^[94] However the rules at the time stated that the customs duty can be waived only when receiving an automobile as a prize and not as a gift. It is claimed that the proposals to change the law (Customs Act) was put forth in Financial Bill in February 2003 and amended was passed as a law in May 2003. Subsequently the Ferrari was allowed to be brought to India without payment of the customs duty (Rs 1.13 Crores or 120% on the car value of Rs 75 Lakhs).^[95] When the move to waive customs duty became public in July 2003, political and social activists protested the waiver^[96] and filed PIL in the Delhi High Court. With the controversy snowballing, Fiat India agreed to pay the import duty.^[97] Tendulkar has been seen taking his Ferrari 360 Modena for late-night drives in Mumbai.

In popular culture

Sachin on Twitter

Sachin joined twitter a popular social networking website with the username @sachin_rt on 21st April 2010 ^{[98][99][100]} just before the IPL season 3 semifinal match between Mumbai Indians and Royal Challangers bangalore.^[101] But it took him some time to complete the IPL season 3 and post his First Tweet^[102] said "Finally the original SRT is on twitter n the first thing I'd like to do is wish my colleagues the best in the windies," (Indian Team was playing the 2010 ICC World Twenty20 in west indies at that time). He Promotes charity, shares photos and wishes fans when he gets time on twitter with his blackberry^[103] mobile phone.

Fan following

Sudhir Kumar Chaudhary, a die hard fan of Tendulkar who earned the privilege to get tickets to all home games of India for lifetime

Tendulkar's entry into world cricket was very much hyped up by former Indian stars and those who had seen him play. By scoring his first half-century in his second match and his first century aged 17, Tendulkar's consistent performances earned him a fan following across the globe, including amongst Australian crowds, where Tendulkar has consistently scored centuries.^[49] One of the most popular sayings by his fans is "Cricket is my religion and Sachin is my God".^[104] Cricinfo mentions in his profile that "... Tendulkar remains, by a distance, the most worshipped cricketer in the world."^[105] During the Australian tour of India in 1998 Matthew Hayden said "I have seen God. He bats at no. 4 in India in Tests." ^[106]

At home in Mumbai, Tendulkar's fan following is so great that he is unable to lead a normal life. Ian Chappell has said that he would be unable to cope with the lifestyle Tendulkar was forced to lead, having to "wear a wig and go out and watch a movie only at night".^[85] In an interview with Tim Sheridan, Tendulkar admitted that he sometimes went for quiet drives in the streets of Mumbai late at night when he would be able to enjoy some peace and silence.^[107]

Business interests

Tendulkar's immense popularity has led him to numerous profitable business dealings in the past. Sachin Tendulkar was an early pioneer in India on cricket business dealings when he signed a then record sports management deal with Worldtel in 1995, the value of the deal being 30 crore rupees over five years.^[108] His next contract with WorldTel in 2001 was valued at 80 crores over five years.^[109] In 2006, he signed a contract with Saatchi and Saatchi's ICONIX values at 180 crores over three years.^[110]

Making use of his popularity, Tendulkar has opened two restaurants: Tendulkar's^[111] (Colaba, Mumbai) and Sachin's^[112] (Mulund, Mumbai). Sachin owns these restaurants in partnership with Sanjay Narang of Mars Restaurants. He has also got a new restaurant in Bangalore called Sachin's.

In 2007, Tendulkar also announced a JV with the Future Group and Manipal Group to launch healthcare and sports fitness products under the brand name 'S Drive and Sach'.^[113] A series of comic books by Virgin Comics is also due to be published featuring him as a superhero.^[114]

Product and brand endorsements

Sachin Tendulkar endorses the following products:

• Pepsi: 1992–2009^[115]
• Canon: 2006–2009^[116]
• Airtel: 2004–2006^[117]
• Nazara Technologies: 2005–2008. License for Mobile Content development based on Sachin.^[118]
  • Reliance Communications sub-licensed brand 'Sachin Tendulkar' to update the user of the latest 2007 Cricket World Cup scores and news in Sachin's voice. Hutch – ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing', a charge that Reliance Communication denies.^[119]
• Britannia: 2001–2007^[120]
• HomeTrade: 2001–2002^[121]
• Sunfeast: 2007–2013/14^[122]
• National Egg Coordination Committee (NECC): 2003–2005^[123]
• Boost: 1990–Present^[124]
• Action Shoes: 1995–2000^[125]
• Adidas: 2000–2010^[126]
• Fiat Palio: 2001 to 2003^[127]
• Reynolds: 2007–Present^[128]
• TVS: 2002–2005^[129]
• ESPN Star Sports: 2002–Present^[130]
• G-Hanz: 2005–2007^[131]
• Sanyo BPL: 2007–Present^[132]
• AIDS Awareness Campaign: 2005^[133]
• Colgate-Palmolive^[134]
• Philips^[134]
• MRF^[134]
• VISA^[134]
• Aviva
• Royal Bank of Scotland Group
• Toshiba
• Castrol India: 2011-12 ^[135]
• Ujala Techno Bright ^[136]
• Coke: 2011-13 ^[137]

Biographies

Sachin Tendulkar has been the subject of various books. The following is the listing of books focused on Tendulkar's career:

• Sachin: The Story of the World's Greatest Batsman by Gulu Ezekiel. Publisher: Penguin Global. ISBN 978-0-14-302854-3^[138]
• The A to Z of Sachin Tendulkar by Gulu Ezekiel. Publisher: Penguin Global. ISBN 978-81-7476-530-7^[139][140]
• Sachin Tendulkar-a definitive biography by Vaibhav Purandare. Publisher: Roli Books. ISBN 81-7436-360-2^[141][142]
• Sachin Tendulkar – Masterful by Peter Murray, Ashish Shukla. Publisher: Rupa. ISBN 81-7167-806-8^[143][144]
• If Cricket is a Religion, Sachin is God by Vijay Santhanam, Shyam Balasubramanian Publisher: HarperCollins India ISBN 978-81-7223-821-6^[145]

Career achievements

Main articles: Achievements of Sachin Tendulkar and List of ODI Awards for Sachin Tendulkar

An innings-by-innings breakdown of Tendulkar's Test match batting career, showing runs scored (red bars) and the average of the last ten innings (blue line)

Sachin Tendulkar is the most prolific run scorer in one-day internationals with 17,598 runs. With a current aggregate of 14240 Test runs, he surpassed Brian Lara's previous record tally of 11,953 runs as the highest run scorer in test matches in the second Test of Australia's 2008 tour of India in Mohali.^{[19] [146]} Tendulkar described "It is definitely the biggest achievement in 19 years of my career" on the day he achieved the record.^[147] He also holds the record of highest number of centuries in both Test (50) and ODI cricket (46). Throughout his career, he has made a strong impact on Indian cricket and was, at one time, the foundation of most of the team's victories. In recognition with his impact on sport in a cricket-loving country like India, Tendulkar has been granted the Rajiv Gandhi Khel Ratna, Arjuna Award, Padma Shri and Padma Vibhushan by the Government of India. He was also chosen as one of the five Wisden Cricketers of the Year in 1997 and is ranked by the Wisden 100 as the second best test batsman and best ODI batsman of all time.

Tendulkar has also consistently done well in Cricket World Cups. Tendulkar was the highest run scorer of the 2003 Cricket World Cup and 1996 Cricket World Cup. Tendulkar has scored over 1000 runs in a calendar year in ODIs 7 times, and in 1998 he scored 1894 runs, easily the record for the highest number of runs scored by any player in a single calendar year for one day internationals. Tendulkar is also one of the very few players who are still playing in international cricket from the 1980s. On 24 February 2010, Tendulkar broke the previous world record for highest individual run scorer in an ODI and became the first male cricketer to score double century in ODI. He scored 200 runs and broke the previous record of 194 runs jointly held by Pakistan opener Saeed Anwar and Zimbabwe's Charles Coventry.^[148]

He has been Man of the Match 13 times in Test matches and Man of the Series four times,^[149] out of them twice in the Border-Gavaskar Trophy against Australia. The performances earned him respect from Australian cricket fans and players.^[49] Similarly he has been Man of the Match 60 times in One day International matches and Man of the Series 14 times.

Individual honours and appreciations

• ICC Award-Sir Garfield Sobers trophy for cricketer of the year 2010
• Padma Vibhushan, India's second highest civilian award, 2008.^[150]
• ICC World ODI XI: 2004, 2007
• Rajiv Gandhi Awards – Sports: 2005^[151]
• Player of the tournament in 2003 Cricket World Cup
• Maharashtra Bhushan Award, Maharashtra State's highest Civilian Award in 2001 ^[152]
• Padma Shri, India's fourth highest civilian award, 1999^[153]
• Rajiv Gandhi Khel Ratna, India's highest honour given for achievement in sports, 1997–98.^[154]
• Wisden Cricketer of the Year: 1997
• Arjuna Award, by the Government of India in recognition of his outstanding achievement in Cricket, 1994.^[155]
• In October 2010 he was awarded for Outstanding Achievement in Sport and the Peoples Choice Award at The Asian Awards in London.^[156]

See also

Cricket portal

• List of International cricket centuries by Sachin Tendulkar
• Indian cricket team
• Indian national cricket captains
• Wisden Cricketers of the Year
• List of One-day International records

Notes

1. ^ Bradman's team: Barry Richards (South Africa), Arthur Morris (Australia), Don Bradman (Australia), Sachin Tendulkar (India), Garry Sobers (West Indies), Don Tallon (Australia), Ray Lindwall (Australia), Dennis Lillee (Australia), Alec Bedser (England), Bill O'Reilly (Australia), Clarrie Grimmett (Australia). 12th man Wally Hammond (England)^[14]

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133. ^ "Sachin & BCCI to spread AIDS Awareness message". Thatscricket. 2005-03-22. Archived from the original on 2007-09-30. http://web.archive.org/web/20070930180751/http://thatscricket.oneindia.in/2005/test_series/ind-pak/2203aids.html. Retrieved 2007-03-21. 
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156. ^ Sachin Awarded in London,[1]

Further reading

• Murray, Peter; Shukla, Ashish (2002). Sachin Tendulkar: Masterful. Murray Advertising. ISBN 81-7167-806-8. 

External links

Wikimedia Commons has media related to: Sachin Tendulkar

• Sachin Tendulkar on Twitter
• Player Profile: Sachin Tendulkar from Cricinfo
• Player Profile: Sachin Tendulkar from Yahoo! Cricket

[show] Awards and achievements Awards and achievements Preceded by Mohammad Azharuddin Indian National Test Cricket Captain 1996/97–1997/98 Succeeded by Mohammad Azharuddin Preceded by Mohammad Azharuddin Indian National Test Cricket Captain 1999/2000 Succeeded by Sourav Ganguly Preceded by Leander Paes and Nameirakpam Kunjarani Rajiv Gandhi Khel Ratna 1997/1998 Succeeded by Jyotirmoyee Sikdar Preceded by Anil Kumble Indian Awardees of Wisden Cricketer of the Year 1997 Succeeded by Rahul Dravid [show]v · d · eIndian batsmen with a Test batting average over 50 Rahul Dravid • Sunil Gavaskar • Vinod Kambli • Virender Sehwag • Sachin Tendulkar • Gautam Gambhir Minimum 20 innings. Current players are listed in italics. [show]v · d · eBatsmen with 10,000 or more runs in Test cricket Sachin Tendulkar • Ricky Ponting • Brian Lara • Allan Border • Steve Waugh • Sunil Gavaskar • Rahul Dravid • Jacques Kallis [show]v · d · eBatsmen with 10,000 or more runs in ODI cricket Sachin Tendulkar • Sanath Jayasuriya • Inzamam-ul-Haq • Sourav Ganguly • Ricky Ponting • Rahul Dravid • Brian Lara • Jacques Kallis

[show] India Squads [show]v · d · eIndia squad – 1992 Cricket World Cup 1 Azharuddin (c) • 2 Kapil Dev • 3 Srikkanth • 4 Shastri • 5 Manjrekar • 6 Tendulkar • 7 Jadeja • 8 Kambli • 9 Amre • 10 Prabhakar • 11 Srinath • 12 More (wk) • 13 Raju • 14 Banerjee [show]v · d · eIndia squad – 1996 Cricket World Cup Semi-Finalists 1 Azharuddin (c) • 2 Tendulkar • 3 Jadeja • 4 Sidhu • 5 Kambli • 6 Manjrekar • 7 Mongia (wk) • 8 Srinath • 9 Prasad • 10 Kumble • 11 Prabhakar • 12 Raju • 13 Ankola • 14 Kapoor • Coach: Wadekar (Coach cum Manager) [show]v · d · eIndia squad – 1999 Cricket World Cup 1 Azharuddin (c) • 2 Ganguly • 3 Jadeja • 4 Ramesh • 5 Dravid • 6 Robin Singh • 7 Agarkar • 8 Kumble • 9 Mongia (wk) • 10 Tendulkar • 11 Prasad • 12 Chopra • 13 Mohanty • 14 Srinath • 15 Khurasiya • Coach: Gaekwad [show]v · d · eIndia squad – 2003 Cricket World Cup Runners-up 3 Harbhajan Singh · 5 Dravid · 7 Srinath · 9 Agarkar · 10 Tendulkar · 11 Kaif · 12 Yuvraj Singh · 18 Kumble · 20 Patel · 24 Ganguly (c) · 28 Mongia · 34 Zaheer · 44 Sehwag · 64 Nehra · 66 Bangar · Coach: Wright [show]v · d · eIndia squad – 2007 Cricket World Cup 3 Harbhajan · 7 Dhoni · 10 Tendulkar · 12 Yuvraj · 13 Patel · 19 Dravid (c) · 21 Ganguly · 27 Uthappa · 34 Zaheer · 36 Sreesanth · 37 Kumble · 44 Sehwag · 56 Pathan · 68 Agarkar · 99 Karthik · Coach: Chappell [show]v · d · eIndia squad – 2011 Cricket World Cup 3 Harbhajan · 7 Dhoni (c & wk) · 10 Tendulkar · 12 Yuvraj · 13 Patel · 5 Gambhir · 28 Yusuf · 64 Nehra · 34 Zaheer · 18 Kohli · 66 Ashwin · 44 Sehwag · 8 Praveen · 11 Chawla · 48 Raina · Coach: Kirsten

[show]v · d · eMumbai Indians – current squad 1 Jayasuriya · 3 Harbhajan · 7 Tare · 8 McLaren · 10 Tendulkar (c) · 15 Tiwary · 16 Dhawan · 17 Napier · 23 Sathish · 25 Nayar · 26 Fernando · 30 Kulkarni · 39 Murtaza · 47 Bravo · 55 Pollard · 77 Khan · 89 Duminy · 90 Rayudu · 99 Malinga · — Madan · — Malhotra · — Sahabuddin · — Shukla · Coach: Robin Singh

Persondata
Name	Tendulkar, Sachin Ramesh
Alternative names	सचिन रमेश तेंडुलकर; Tendulkar, Sachin; The Little Master; The Master Blaster
Short description
Date of birth	24 April 1973
Place of birth	Mumbai, India
Date of death
Place of death

Retrieved from "http://en.wikipedia.org/wiki/Sachin_Tendulkar"

Categories: 1973 births | Living people | Indian cricket captains | India One Day International cricketers | Indian Test captains | India Twenty20 International cricketers | Indian cricketers | India Test cricketers | Wisden Cricketers of the Year | Wisden Leading Cricketers in the World | West Zone cricketers | Mumbai cricketers | Yorkshire cricketers | World Cup cricketers of India | Cricketers at the 1992 Cricket World Cup | Cricketers at the 1996 Cricket World Cup | Cricketers at the 1999 Cricket World Cup | Cricketers at the 2003 Cricket World Cup | Cricketers at the 2007 Cricket World Cup | Cricketers at the 1998 Commonwealth Games | Recipients of the Padma Shri | Recipients of the Rajiv Gandhi Khel Ratna | Marathi people | People from Mumbai | Recipients of the Padma Vibhushan | Mumbai (Indian Premier League) cricketers | Recipients of the Arjuna Award | Recipients of the Maharashtra Bhushan Award--
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